The Fold DXB

Thought it was time I re-introduce myself 🤍

I’m Emily, the owner of The Fold. This month marks five years since we opened our doors and I know I say it every year, but this truly feels like our best one yet.

I’m incredibly proud of the team we’ve built and the community that has grown around us. The support, the loyalty, the trust… it means more than you know. To our clients — thank you for choosing us, cheering for us, and being such a big part of our story.

We have some big things coming in the new year, and I can’t wait to bring you along for the next chapter.

🤍 Em

When the cut does all the talking… colour optional. 💁‍♀️

changes 🤍

THE FOLD BLACK FRIDAY SALE 🖤✨

For one week only, get more for what you spend with our limited-edition voucher sale:

Spend 275 → Receive a 300 AED voucher
Spend 450 → Receive a 500 AED voucher
Spend 900 → Receive a 1,000 AED voucher

The perfect treat for yourself or a gift for someone who deserves a little luxury.

This week only.
Vouchers can be redeemed Jan | Feb | Mar.

DM to receive your voucher 🤍

Why we love K-Tip Extensions 🤍

If you want natural-looking, lightweight extensions with zero bulk, K-Tips are one of the most seamless options on the market.
Here’s why our clients love them:

✨ Matched to your hair density — every strand is customised so it blends flawlessly.
✨ Customisable to your hairline — perfect for finer areas or creating softness around the face.
✨ Super discreet — no visible wefts, no bulk, no giveaway.
✨ 360° movement — they move exactly like your own hair, so styling feels effortless.
✨ Long-lasting — with proper maintenance they last 3–5 months.
✨ Perfect if you wear your hair up — gym girls, mums, dancers… these are for you.

K-Tips are ideal for anyone wanting fullness, seamless blending, or a natural extension result that doesn’t feel like extensions at all.

Want to know if K-Tips are right for you?
Send us a DM or book a consultation through our bio 🤍✨

The confidence blonde.

There’s something about a fresh blonde that hits different.

Instant confidence, instant glow. ✨

You don’t need a drastic change for a big impact.
Sometimes, the best colour is the one that already belongs to you.

Less is more. Always.

We love nothing more then when our Foldies get to treat their mums! we loved your flying visit 🤍 see you in 3 months 😉

Is it just us or has winter arrived early? Reason 3542 why it’s time to go BRONDE….