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OBS Lifestyle is part of the OBS Group with a boutique partner approach in representing unique and niche brands across the Mena region in three keys areas: Beauty, Fashion & Accessories and gourmet Food & Beverages
Discover first ever Anomalia Paris’s OUD fragrance. UMBRA OUD.
Umbra: a shadow or darkness. Cold yet warm OUD unisex fragrance that gives birth to the light.
Umbra Oud captures the essence of a dark, shady oud that slowly awakens under the glare of a piercing light.
This unique symbiosis embodies a fascinating duality, perfect for those seeking a fragrance that is both powerful and mysterious.
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28/05/2026
The vibration and magnetism of Pigalle captured in a bottle. Rouge Smoking, in Eau de Parfum and Extrait de Parfum, the scents of a Parisian night.
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27/05/2026
What's your guilty pleasure?
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26/05/2026
EX NIHILO opens the doors to exclusivity.
An oriental floral fragrance created by , it combines Raspberry and Mandarin with a heart of Jasmine, Orange Blossom, and Freesia, on a warm base of Amber, Akigalawood, and Vanilla.
Quantity are very limited, so don’t miss out on this opportunity.
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Raspberry spark. Cashmeran veil. Vanilla-amber depth.
Bright, magnetic, in constant motion – it feels like following a constellation across the night sky.
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24/05/2026
Introducing 016è — inspired by the hushed elegance of Paris’ 16th arrondissement.
A woody-floral trail of Myrtle, Bergamot, Rose, Violet, and warm Sandalwood & Cedarwood wrapped in amber.
Quiet luxury, bottled.
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✨
The Escentric Formula
Rumour has it that Kate Moss once had her driver turn the car around for the last bottle of Molecule 01 in London.
Over the past two decades, this velvety, cocooning, inexplicably addictive single aroma-molecule scent has rewritten the rules of perfumery. In its wake: a movement towards minimalism, a cult following, and a level of devotion no one could have predicted.
All of it orbiting one molecule: Iso E Super. So what exactly makes Iso E Super so… super?
To mark 20 years of radical perfumery, Escentric Molecules co-founders Geza Schoen and Paul White sit down to retrace the weird and wonderful story of the brand that quietly, and then not so quietly, turned fragrance on its head.
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22/05/2026
UNFOLDING ECHO.
Push me,
into sunlit fruit,
into warmth, into depth.
Where sweetness fades
and something quieter begins.
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21/05/2026
FROM PARIS WITH LOVE
Gift the inimitable with Baccarat Rouge 540: a fragrance that has become a signature, the embodiment of the alchemy of senses.
It started with mystery… and ended in understatement.
In Dubai, they explored Not Usual, got swept away by First Love, and then discovered a Understoudhment.
Three creations. One journey.
Which one left its mark?
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