Lorraine Virtual

I don’t read as many business books as I used to, but these two have been stand outs from my recent reads. 📚

We are big lovers of and his book How to Grow Your Small Business reinforced his Storybrand framework perfectly.

He tends to focus on bigger businesses, but there will still some amazing takeaways for small biz.

And Michael Wu’s eCommerce marketing book is one of those reads where you’re making notes and coming up with ideas while you are reading. This was a surprise find on Kindle Unlimited!

Swipe for the quick summaries + the key takeaways from each book.

💾 Save this one for your next planning session

June’s LV Edit is coming Monday June 1!

We’re talking about something every small business owner needs: getting found online. 🌿 SEO doesn’t have to be complicated or overwhelming.

Inside the June edition:
✉️ The Letter - a personal chat about SEO & AI Search
🌱 The Strategy - be visible where it counts
✅ The Checklist - your monthly visibility health check
🔦 The Spotlight - Google Search Console (it’s free & powerful!)
📋 GSC Set Up Guide & Notion Template

Plus, snail mail subscribers get a some cute freebies!

Digital from $7/month. Snail mail from $15/month. Month-to-month, cancel anytime.

👉🏻 Subscribe now via the link our bio.

Here’s the thing about showing up consistently, it only works if people can actually find you 👀

You can be posting every week, showing up in stories, staying visible on social… and still be invisible to someone who’s actively searching for exactly what you offer.

That’s where SEO comes in 👌🏻

June’s edition of The LV Edit is all about Get Found: SEO basics, AI search, and the small changes that make a real difference to your visibility online.

Just the things that actually move the needle when you’re running a business and don’t have hours to spend on Google.

Link in bio to sign up - available from June 1st. 🌿

The best thing you can do for AI search? The same thing you should’ve been doing for SEO all along!!

Answer real questions, build genuine expertise. Make your site fast and easy to read. Be the most helpful result in the room.

The AI-specific tweaks are a layer on top: Q&A structure, schema markup, conversational language, citing credible sources. Not a complete rebrand. A small upgrade.

Remember as always, HUMANS FIRST!!

Swipe for the full breakdown (with definitions, because yes, there are four of them now 😅).

Snail Mail heading out today to help these small biz owners stay consistent with their marketing 👌🏻

Don’t forget to tag us when your envelopes arrive 😍

A little reminder of what’s included in the snail mail version

🌿 The Letter - A warm, personal note trom Jess - real talk about marketing and what’s working right now.

🌿 The Strategy - Jess dives into one marketing action and how to implement it in your business (this month its going in on one platform)

🌿 The Checklist - A monthly audit or action list to help you move forward with the month’s marketing action.

🌿 The Tool - Jess shares a tool or resource that has made a huge difference to her business (this month it’s )

And let’s not forget the freebies!! Show up Notion template, Motivational card with wooden holder & cute motivational stickers 🌸

AI moves fast. Blink and there’s a new tool, a new update, a whole new way of doing something you only just figured out.

And honestly? The overwhelm is real (yes, even for me! 😳)

You don’t have to do it all. You just have to find one place where it actually helps you.

One task that gives you a bit of your time back.

That’s how it starts, with one question: where am I spending time I shouldn’t be?
🌿 What would your “one thing” be? I’d love to know 👇

SMART // Work smarter not harder…that goes for your forms too! 🤓

Nobody likes filling out a never-ending form - so how can we make the experience more pleasant for our users?

Enter conditional logic & page breaks 🌟

🌿 Only show what’s needed – No pointless questions.🌿 Break it up – Smaller steps feel way easier to complete.
🌿 More people hit submit – Because your form isn’t a headache.

A few simple tweaks = happier users and more submissions.

Swipe through to see conditional logic & page breaks in action. We love using - an incredibly powerful WordPress form builder 🙏🏻