Miss Erika Fashions Shop

Miss Erika Fashions Shop

We are what I call " Glamorous Streetwear ", we dress the stars on "Home & Away", we have appeared five times in Vogue, we are the new label everyone loves

"Miss Erika" is here to reinvent and rejuvenate the fashion industry’s definition of style. My Egyptian background has a significant influence on my designs, with a strong emphasis on colour and free flowing form. My fusion of Arabian and Asian textiles while having Australian influences has catapulted "Miss Erika" into defining a new league of its own. "Miss Erika" is aimed at women of all nationalities and religions. With fabrics from Egypt, Turkey, India and Australia, this reinforces Miss Erika’s vision of a multicultural label, banding us all together under the one fashion umbrella. The "Miss Erika" label is fun, colourful, flirty and bold. It includes colourful playsuits, flirty summer dresses, short evening dresses, classy backless tunics, fur hooded bodysuits, patterned silk one-pieces, to name a few. "In its third year of production, “Miss Erika” recently expanded to include swimwear & resortwear, jewellery and purses. In the coming years, I endeavour to further expand into accessories, scarves, heels, belts and makeup. My plan is for "Miss Erika" to be an international empire, a one-stop-shop for all needs and wants of women everywhere globally. I am dedicated to increasing self confidence and self awareness in women globally and promoting positive body image, especially among my younger clientele, with a focus on accepting and loving yourselves no matter your skin colour or background. Thus being a designer involved in Social Corporate Responsibility which means me and my label giving back to the community. A percentage each collection is donated to a charity. Furthermore, my passion is to encourage, support and motivate women to become the ambitious, independent and successful women of tomorrow.

Our achievements so far! * We showcased our A/W 2012 “Around India with Miss Erika” Collection at Melbourne Fashion Week to an audience of Melbournian media & fabulous fashionistas. * I am currently dressing the stars on Channel 7’s “Home & Away” ('11) with my colourful array of dresses, playsuits and halter jumpsuits. * I sign on with Fashion agent "Noblivity" and am very excited to be bringing my distinctive designs to the shores of the U.S. See the full Media release of my Interview (as seen on CNN) in the Media file. * The exceptionally popular 'Angelina' hooded playsuit makes an appearence in “Famous” Magazine in conjunction with the Valentines Day Issue. * I am a Voted Finalist for "FashionTv's Online Designer Awards" in both categories of Capsule (casual wear) and Swimwear/Resortwear! * My glamorous and original design of high fashion Swimwear composed of Italian Lavendar Lycra and fused with Exquisite Egyptian Silk is plucked out of obscurity and lands on the runways of the prestigious "Luxottica Fashion Show" featuring Victorias Secret in Sydney ‘10. * I am approached by PFF (perth fashion festival) to produce a swimwear collection for their first ever STM 'Swimwear & Resortwear' runway show in September '10 What most pple dont no is that two weeks prior to this I experienced a personal tragedy and lose my beloved husband in a tragic accident. Work takes my mind off things, if only for a while..

Mission: I

Sizes 6 - 12

Miss Erika Video

$5 Sale!
Playsuits, Evening dresses, Halter dresses, Baby-doll dresses, Tunic dresses, Tunics (backless)
Sizes 6, 8, 10 & 12
Collection retailed for $190 to $290 each in boutiques around Perth.
Voted "Vogue's Best Boutique" by Vogue Australia for 5 months in a row!
"Home & Away" stars are dressed by Miss Erika playsuits & dresses!
Vogue Australia showcased both blue and gold bodysuits, tunic and skort.
The whole collection debuted @ Melbourne Spring Week

New photo · Album by Hoda Wahdan

Was $270 in boutiques around Perth
First to comment SOLD can have it for $5.00
Adjustable straps
Pink embroidery along bra cups
Bust cups inserted
Pink satin bow in middle
Invisible black zip in the back (middle)
Sexy slit on bottom left hand side
Made in Australia
As seen in Xpress Magazine
Debuted @ prestigious Melbourne Spring Week
FREE Fashion bag included!!

Evening Tunic Dress
Was $290 @ Boutiques around Perth
Clearing out last sizes for ..
100% Satin
Colour shifts from smooth silver to dark grey
Long wide belt included
Two loops for easy hanging
Sexy backless scoop
Made in W.A
Free Fashion Bag included

You can still catch this 100% playsuit on "Home & Away"
Was $220
Now just $5
Size 10

Gold Bodysuit with hoodie
Size 8
Faux fur
Adjustable sleeves
Was $230
First to comment Sold can have it for $5

Playsuit with hoodie
Was $230
First to comment SOLD can have it for $5

Size 12
Free Fashion Bag

Was $230
First one to comment SOLD
Can have it for $5
Size 12
Includes Diamonte belt

Was $190
First to comment SOLD can have it for $5
Size 12
New with tags

I lost my husband of six months to suicide. Michael was bipolar you see but if u'd have met him I gaurantee 💯% you would never have guessed that he had a mental illness. Nothing quite jolts the life out of u like going to the morgue to identify the body of ur sweetheart. And when u walk in & give them the name & they confirm that person has been found you do hope, pray & cling on to something anything that it must be somebody else. Surely somebody else has that exact same name. And even more funnier (def not at the time) when ur mum goes steps induce with u to actually view the body (it's exactly like a scene out of NCIS and the corpse is pulled out from the fridge) she takes one look at the body & says it's not him. A body is not the same when the animos - the soul - is removed u see. Nothing remains the same. I didn't know it @ the time but my life changed 180 degrees that day. I was to also die, the old me buried too with the love of my life.
So two yrs later what the hell was I doing dancing with the boys & girls of a public school in down town Solo somewhere in the middle of Java - def the middle of nowhere .... Stay tuned 😉

#tourism #tourist #adventure #summer #australiansummer #fashion #instagood #photography #downunder #travel #travelgram #wa #instago #globetrotter #traveller #travelling #perth #perthstagram
#go #stmperth #love #me #happy #picoftheday #fun

#indonesia #kids #tourism #tourist #fun #adventure #summer #australiansummer #love #life #scenery #landscape #photography #skyline #downunder #travel #travelgram #wa #kingspark #bluesky #view #instago #globetrotter #traveller #travelling #go #stmperth

#tourism #tourist #adventure #summer #australiansummer #radical #scenery #landscape #photography #skyline #downunder #travel #travelgram #wa #kingspark #bluesky #view #instago #globetrotter #traveller #travelling #go #stmperth

#pilbara #reddirt #ironore #dust #desert #tourism #tourist #4x4 #adventure #summer #australiansummer #radical #scenery #landscape #photography #skyline #downunder #travel #travelgram #wa #kingspark #bluesky #view #instago #globetrotter #traveller #travelling #go #stmperth

Love SUX ...

Was $230
Now $20
Sale ends Wednesday 14th Feb on VALENTINE'S DAY (2 days) ❤️
#pilbara #reddirt #ironore #dust #desert #tourism #tourist #4x4 #adventure #summer #australiansummer #radical #scenery #landscape #photography #skyline #downunder #travel #travelgram #wa #kingspark #bluesky #view #instago #globetrotter #traveller #travelling #go #stmperth


#aveleyfarmersmarket #aveley #aveleyparkrun
#ellenbrookshops #ellenbrook #ellenbrooklife #ellenbrookfashion #swanvalleycafe #swanvalleywedding #swanvalleyweddingopenday
#swanvalleywines #swanvalleywa
#thevines #thebridges

Here we go 💃💃💃

Like • Share • Win


Miss Erika is giving you the chance to win this beautiful Summer Day Dress!

Enter now to win.

Simply like and share our page. It’s that simple!

Competition closes 31st May 2015. The winner will be announced
on our page straight after the close of the competition.

And this is the other end of the spectrum!
An absolutely drop dead gorgeous outfit for the business woman who well...means business!
It's a culmination of high quality cotton that's perfect for summer intertwined with a goegeous champagne satin ...def not for the faint hearted..
Coming soon summer 15!

Miss E's Simple Style Business Suit in a soft lime beige undertone for those ladies that actually dont want to stand out. Something simple la :)

And that was pretty much the last two yrs summed up fabulously!

My Comeback Collection '15.
"The Mediterranean Collection" consists of Gorgeous White hues, bright Oranges & Yellows, Aquamarine & Lucite Green colors.
I'm no longer just making crazy innovative designs. I'm opening up the product line to include fabulous (not dull) Office wear, sexy & sassy Weekend wear & for the first time classy & elegant Evening wear.
Feel free to tell me ur thots as I share my designs with u!
Thsnks 4 tuning in!

And had a lil bub :))

Got married!!!

I go to Kuala Lumpur for supposedly two days while visa in Indo gets sorted and I met a man......& ended up staying 12 days!

So I was hanging out in Indonesia busy setting up a manufacturing base & hanging out with the locals : )

I'm back! And I've got Marketing Extrodinàire "Out of Bounds" relaunching me for 2015!
With my extremely exciting comeback collection in full swing im giving my fans a quick look at what I've geen up to since "India with Miss Erika" (produced & shot in Mumbai).


One of Western Australia's leading and most awarded Fashion designers is back.

Miss Erika designer Hoda is back and has engaged Out of Bounds Marketing to promote and market her brand world wide, with a focus on the new Summer range currently under production and it is hot.

Having been featured in Vogue Australia more than once, the Miss Erika label is best described as high end multicultural with many of the designs strongly influenced by Hoda's Egyptian background yet at the same time fun, colourful, flirty and bold.

We at OOB are very excited having Miss Erika as a client it should be a lot of fun.

Seen here with Hoda is our OOB resident Fashionista Creative Director Rocky Armatulli and Art Director Cass Cheeseman.

96 FM & Nova will be running ads this morning, tune in & let me no what they say xx

It's ur last chance ladies these designer threads will never be repeated again!

We have sizes 8, 10 & 12 but only a few of each sizes left so be sure to get down early so as not to be disappointed

We are back & first up is getting rid of our old stick to make way for our gorgeous new cutting edge designs. So if you've always loved us but could never afford us this ur opportunity to grab anything from PLAYSUITS JUMPSUITS SWIMWEAR for $50 :)



Genuine Quartz with fashionable rubber straps in these two colours.

3 Gorgeous colours available

These are absolutely gorgeous!! They are the most expensive of the lot but I am still willing to give them away at the above price
Designs include from left to right dragonfly, butterfly & dragonfly.
The watch centrepiece is a beautiful marble stone
Gold plated numeric
Gold plated face
Only these 3 available!

Quartz Ladies Watches with Octagon shaped diamante's face
Only 2 colours available, brilliant orange & forest green.

Quartz Diamonte's ladies watch
2 available

Brand:- Quartz
Colours:- 3 available

..to all my girlfriends that keep asking me to design business shirts :)

an evening dress

.. business dress

coming soon..

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Aveley, WA

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Thursday 09:00 - 17:00
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