I AM Beauty

GET THE LOOK 👀✨

Because we all want to know what was actually used to create the glam, right?!

☀️ Protect + Glo Sunkissed SPF 30 - moisturiser, primer + SPF all in one, with that gorgeous glow

✨ STACKED - your all-in-one face palette, because who needs half their makeup bag coming with them?!

💄 Lip-Firmations - the perfect pop of colour with a demi-matte finish 💋

And obviously… we couldn’t forget the tools 👀

🖌️ BLENDED Brushes - 8 dual-ended brushes = 16 tools
🩷 Perfection Puff for those flawless little touch-ups
🤍 Beauty Blender for that seamless finish

Your new makeup must-haves, all in one place 🤍✨

Where is YOUR favourite layer sitting on the Stacked vibe check? 👀

That’s the beauty of Stacked. There’s no one way to wear it! 💫

Build your stack around your face, your routine and whatever mood you’re in that day. Creams, powders, brows, eyes, concealer, contour… pick the products you actually use, twist them together and you’re good to go 🏃

Because some days we’re all about soft blush and natural brows. Other days? Black liner has entered the chat 😈

So we NEED to know…
Where does your fav lie? Tell us below 👇

When a professional MUA gives your makeup bag the seal of approval… we’re listening 👀💗

Award-winning makeup artist LOUISE | LAVERY knows exactly what earns a place in a kit, and for Louise it’s all about products that are easy to use, versatile and actually make getting ready feel simpler.

That’s exactly why we created IAMBeauty the way we did 🫶

From Stacked editions that twist together to keep your makeup compact and organised, to multitasking favourites like Protect + Glo and our dual-ended Blended brushes, everything is designed to do more without taking over your makeup bag.

Because you don’t need to be a professional makeup artist to appreciate products that work harder for you… especially when you’re travelling, getting ready on the go or simply trying to keep your collection under control 😂

Professional kit or everyday makeup bag, beauty should feel EASY 💕

Which IAMBeauty product has earned a permanent place in yours? 👇

Back to school, back to uni, back to routines… and back to pretending we’ve got our lives together 📚💗

Whether you’re heading into lectures, doing the school run or just trying to survive the September reset, consider this your little IAMBeauty back-to-school checklist:

🎒 Stacked for a full face without half your makeup bag
☀️ Protect + Glo Sunkissed SPF 30 for your morning skincare, primer, moisturiser + glow in one
💋 A Lip-Firmation for the desk-to-dinner top-up
✨ Perfection Puff for quick touch-ups on the go
🌸 Wanderlust so your bag smells considerably more organised than it actually is

New term. New routine. Same reminder:

You don’t need to have everything figured out. You’re doing better than you think 🫶

What’s the ONE beauty product that absolutely has to live in your school/work/uni bag? 👀

ONE WEEK LEFT to get TWO Wanderlust sets for the price of one! 📣

If Wanderlust has been sitting on your wishlist, consider this your little reminder because our BUY ONE, GET ONE FREE offer is nearly over 💗

Each set comes with six 10ml fragrances, giving you a whole little perfume wardrobe to switch between depending on your mood, plus our custom twist-to-spritz holder made to move with you. Fresh, citrusy, floral, warm, deep, ambery... there’s a scent in there for every version of you.

Handbag? Yep.
Car? Absolutely.
Work drawer? Obviously.
Hand luggage? Made for it! ✈️

And because you’re getting TWO full Wanderlust sets, you can keep one and gift one, or leave a holder in your handbag and one in the car!

Add TWO Wanderlust sets to your basket and use code BOGOFWANDERLUST at checkout to get one completely FREE 💗

Where’s Wanderlust coming with you first? ✈️