idodiary

Should we bring this wedding day gift range to life? 👀 A brand new Wedding Planning Made Easy 💍 x Reeds & Wicks collection, featuring beautiful scents, custom mementos and luxurious packaging, all designed to capture the magic of the wedding day. If you think YES, tell us what you’d love to see 👇🤍💍✨PS - how beautiful is our new custom branded ribbon from Ribbon & Blues 🥹😍

✨ The moment it all became real.

Four years ago today, I launched I Do Diary. 🤍

What started as a simple idea after my own wedding has grown into something I never could have imagined.

Looking back, I’m so proud that I backed myself, took the leap, and went all in.

From the very first sketch… to the first delivery… to thousands of brides across NZ, Australia and beyond. ✨

Thank you to every bride, customer, vendor, and supporter who has been part of this journey.

Happy 4th Birthday, I Do Diary ✨

HERE’S WHY WE PIVOTED 💡

You wanted more than just a diary.
You wanted memories.
Cherished keepsakes.
Moments to look back on and smile about for years to come.

We didn’t want this to be just another diary.
We wanted it to be a piece of art.
A memory collage.
Something to proudly display on your bookshelf.

A keepsake of your engagement.
A love story to one day share with your future family.

This is the vision behind our I Do Diary Keepsake Edition. I’m obsessed, and I hope you are too 🤍

Do you, or someone you know, have your eyes on this brand-new keepsake version?




ModernBride

I can’t believe I kept this 🤯😍 this is my original business vision board I created back in 2021. The very first steps I took for turning my idea into an actual business. 5 years later, twice sold out, and a record breaking month so far in Jan, I’m soo glad I took the plunge. Time to set some even more epic goals for 2026 - watch this space 😏

To all my 2026 brides - the countdown is getting very REAL right now! 💍🥹

Unboxing the ultimate bridal box essentials from 📸 Beautiful Bride to be -

When it finally hits that you’ve sold out again.. and it’s time to refill the garage. No better feeling 🥰