Fix Your Crown

Join us as we celebrate women and their inspiring journeys.🎉

If you are interested in expanding your social circle, building strong female friendships and growing your professional network then join us on 9th March 2024, Saturday for lots of inspiring stories.💖✨

We hope to see you there! 💫💕

Meet Aitana Lopez, the AI created influencer, making over $10k a month with 164k followers😯😱

Fed up with working with models and influencers due to their crazy fees and unreliability, Spanish agency The Clueless decided to create their very own influencer.

But they treated her like a real human being.

They gave her a name and also her own identity and personality.

In fact, she looks so real that even a famous Latin American actor asked her out.

This actor with about 5 million followers had no idea Aitana doesn’t exists. She is a virtual influencer.

So, What are Virtual Influencers?
- Virtual Influencers are artificial Computer-Generated Imagery (CGIs) or interactive avatars that have the realistic features and personalities of humans.

Last year I wrote a piece on ‘The rise of non-human influencers” in my newsletter DigiVerse Mondays With Moon.

In the newsletter, I spoke about Miquela who has 2.9M followers and worked with many luxury brands such as Prada.

You can read the article here and get tips on how marketers can add VI to their marketing plans

https://lnkd.in/ePmCNCBc

It is for sure that AI and Virtual models are changing the world of marketing.

What is your take on their potential to change the industry?

A lesson on WHAT NOT TO DO...

ZARA is facing a huge backlash over its controversial campaign!

ZARA USA recently released its latest campaign, “ZARA ATELIER. Collection 04 The Jacket.”

However, the campaign has triggered a massive wave of outrage due to its use of controversial imagery that references sensitive issues.

However, the promotional pictures have drawn severe criticism for using unsettling imagery, including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire

The campaign also features rocks, rubble, and a cardboard cutout resembling the map of Palestine.

A classic example of What NOT TO DO. I wonder who approves these assets before they go live.

Last year BALENCIAGA made huge headlines with controversy when they released images of children in bo***ge harnesses and costumes and BDSM-inspired accessories.

I am all for creativity and experimentation. But there is fine line between creativity and offense. Never cross the line!

Source: Royal News

There is SO MUCH to celebrate 🥳🎉💖

In a world that feels so divided, a hope came through the Miss Universe 2023 pageant.👸🏻👸🏻

This year`s pageant made HISTORY by breaking long-standing boundaries and welcoming mothers, married women, and plus-size model.

Here are 5️⃣ historic moments that celebrated breaking stereotypes and acknowledging true beauty 💖

1️⃣ 🎉Miss Nepal 🇳🇵Jane Dipika Garrett, made history as the first body-inclusive contestant;
she placed in the Top 20.

Her presence was a statement that radiance and beauty comes in every shape and size.

2️⃣ 🎉Erica Robin is the first Miss Pakistan 🇵🇰to compete in the pageant and she was placed in Top 20.

Her presence is a victory for representation and true change in women empowerment.

She proudly wore burkini during the swimsuit competition claiming the stage with elegance.

3️⃣ 🎉Miss Portugal 🇵🇹 Marina Machete becomes the first Transgender contestant to place in the pageant.

Shattering ceilings with grace, Miss Portugal’s journey to the pageant was more than a personal triumph; it was a monumental step forward as is rewriting history with her every step.

4️⃣ 🎉Miss Colombia 🇨🇴 Camila Avella made Histiry as the First Married Mother to place in the Top 5.

To a competition that reserved for young and single, she brought a new narrative to the stage, one where being a married mother amplifies the beauty of womanhood.

5️⃣ 🎉And finally, Sheynnis Palacios captured hearts and the crown, making her the first Nicaraguan 🇳🇮 woman to be named Miss Universe.

Her victory was not just for her country but for every girl who dares to dream beyond borders.

Each of these women, with their unique stories, have inspired a world.

Broken barriers, challenged limits.

They remind us that anything is POSSIBLE ✨🎉🙌🏻

What’s are you celebrating the most?

The Female Quotient The Female Lead Because of Marketing

Another exciting stage!! 🎉🚀🚀

I am thrilled to share that I'll be speaking at Women of Silicon Roundabout 2023 in London, the UK's largest women in tech event! ✨

Join over 4,500 tech leaders, diversity advocates and change makers as we dive into the New Frontier, the brand new evolved theme for 2023!

Registration is now open, secure your place today using my discount SPEAKER15.

I am going to be speaking about impact of AI on marketing, Future of Marketing and Work and ways to build a more inclusive and responsible AI.

Book now: https://hubs.la/Q01XdzZB0

 

BREAKING NEWS 👉🏻👉🏻🚨🚨

In an unexpected move, Sam Altman has been removed from his position as CEO and board member of OpenAI.

And now, Mira Murati, OpenAI’s CTO, the women behind ChatGPT, will step in as interim CEO.

You’ve probably heard a lot about ChatGPT and OpenAI.

But do you know the women who created ChatGPT?

Mira Murati is one of the most brilliant people you have "never heard of".

At the age of just 35, she's one of the most powerful women in tech.

Mira is the Chief Technology Officer (CTO) at OpenAI, the company we know today behind the AI-powered chatbot ChatGPT that's taking over the Internet.

👉🏻👉🏻Who is Mira Murati?

- Mira Murati was born and raised in San Francisco, United States, however, she is of Albanian origin.

- She did her Bachelor of Engineering from the Thayer School of Engineering at Dartmouth College in the United States

- Mira Murati started her career as a Summer Analyst at Goldman Sachs and was the senior product manager of Model X at Tesla from 2013 to 2016

- She joined OpenAI in June 2018 as VP of AI and Partnerships. In May 2022, Mira Murati took over as CTO and led the ChatGPT development.

- Mira Murati also leads the team behind DALL-E, which uses AI to create artwork based on prompts.

Here’s to incredible women who are leading the change and inspiring a million of girls around the world! 🙌🏻✨

I was ordering my drink at a coffee shop ☕️☕️✨



I looked down on the counter and something caught my eye. 👀

It was a tip 🫙

But not one I normally see.

Instead of the word ‘TIP’ the tip jar said:

“To climb Mount Everest” 🏔️🏔️

I looked over at the barista.

It was a young man,
probably in his 20s,
cheerfully preparing for my drink.

I could vividly picture him
wearing his hiking gear,
reaching the top of Mt Everest,
surrounded by snow smiling,
with a feeling of accomplishment 🏔️⛷️

So I put £20 inside the jar.💵

It didn’t feel like tipping a barista.

It felt like being part of someone’s dream ✨

Stories move people.💖😊

As a marketer I believe in stories.💫💫

A well-crafted story can be a powerful way to engage with the audience, build loyalty.

And convey your message in a memorable way that facts and figures alone cannot.❌

👉🏻👉🏻Here are some tips to remember when you are crafting a story for your brand:

💫Create Emotional Connection:
- Stories that evoke emotions are more likely to be remembered
- Aim to strike a chord with your audience, whether it’s happiness, nostalgia, motivation, or empathy.

✋🏼Remember Authenticity Matters:
- Authentic stories build trust
- Share real experiences and genuine emotions.

👉🏻 Show, Don’t Just Tell:
- Use visuals, metaphors
- Add vivid descriptions to make your story come alive.

Whether you are a brand or a small business owner, If you want to move people to make a purchase, then tell your story!

Stories move people 😊💖

I hope the barista climbs that mountain soon!

Has someone’s story touched your heart?

A very Happy Diwali to all those who are celebrating. Wishing you & your loved ones a joyous Diwali filled with lights, love, and laughter! 🪔✨May you continue to shine ✨💫

Those who might not know Diwali: it’s a festival of lights celebrated in India. It’s a celebration of good over evil and lights over darkness.

I also asked AI to create some pictures to share with you and got these in 3 seconds 😅

Let me know which one you liked the most :)

I used ChatGPT and DALLE.

Let me know if you want me to share the prompt :)

It was a night filled with cutting-edge insights, innovation, and a shared vision for the future. 🚀💫

AI has been quite literally transforming our lives and yet there is so much to learn about AI and it’s impact.

And that’s why we have started London AI Meetup group. 

And last week we hosted our first inaugural event. 🎉🎉

We began the night by outlining our collective mission:

👉🏻to provide unbiased, vendor agnostic view on latest tools 

👉🏻to promote use of Responsible AI

👉🏻to connect with industry, regulators

The energy in the room was palpable as everyone eagerly anticipated the knowledge and inspiration that the evening would bring.

Our topic for the night was AI in Finance. We had some remarkable speakers who shared their expertise on how AI is making a profound impact on the financial industry.

A huge thank you to all the speakers, attendees, and everyone who made this inaugural event a tremendous success. 

We will be hosting regular sessions and workshops covering different industries from finance to retail, from ecommerce to sustainable future.

It’s a great way to learn new trends but also network and connect with others in the space.

👉🏻If you’d like to know about our upcoming events, send me a DM or keep an eye on our Meetup page.

👉🏻If you are interested to speak at one of our events , drop me a note.

Let’s  explore the limitless possibilities of AI, together! 🚀🌎💫

2010: 1/10

2023: 3/10

Do you what these numbers signify?





These are the number of women in my tech teams. 😳😳

When I started my career as a decades ago, I was the only female in my development team. 😮

I jumped across industries and countries and now back into tech after ages.

And now women representation in my tech teams sits at : 3/10

Yes it has improved since then.
But it’s not where it needs to be!

And thats why programmes like women@tech matter.

Women@Tech is committed to raising the impact of gender equality initiatives at technology industry companies in the UK.

I have joined as a Mentor on their inaugural cross-company mentoring programme.

I’ll be sharing my stories, my journey from Engineering to Product Management/Marketing, my experiences working in different countries etc.

Why?

Because I believe each story shared, each piece of advice offered, becomes a thread woven into the fabric of progress for industry.

Note to self