Created by Alethia

Lisan

sophia

happy spring pookies

makeup I did in melbourne + a few extra fun pics

using my fav OWN Beauty Essentials clusters 0.1 Elevate as always! also back using my old faithful Morphe Lipliner in makeup talk, the perfect medium brown

ethereal

created this look for the most beautiful creative shoot with JESSICA RATHANA !!

model Ashlee Ritson
hair Hair Design by Olga

key products
Plouise Makeup Academy Icy Palette
Peaches&Cream Lipliner - Praline + HALF MAGIC lip balm - sugar head

etherealar

Welcome to CREATED.

What started as Alethia Artistry has evolved into something that feels more aligned with who I am, what I create, and where my brand is headed. This isn’t just a new name, it’s the beginning of a new chapter.

CREATED by Alethia is a brand built around creativity in all its forms. A space where beauty meets art, where ideas come to life, where I’m free to explore new concepts, and bring visions to reality.

While the name has changed, the heart behind what I do hasn’t. Every service, every look, every photoshoot, and every detail is thoughtfully personalised to each individual sitting in my chair. Nothing is one-size-fits-all, everything is created with intention, care, and a whole lot of love by me, Alethia.

This rebrand also opens the door to more creative ventures. From editorial and concept-driven photoshoots to new ways of exploring beauty, art, and storytelling, CREATED gives me the freedom to create without limits and share work that feels authentic, inspiring, and uniquely me.

To everyone who has supported Alethia Artistry, thank you. Your trust, encouragement, and belief in my work have made this next chapter possible! Im so excited that you’re here & I can’t wait to share all of my new ventures...

This is only the beginning
Welcome to CREATED 🖤

if you asked me what my favourite look to paint is… this is it