Red Seal Brunei

Toothpaste inspired by nature's best.⁠
⁠
Nature works pretty hard ... Bees build hives 🐝 Plants grow through cracks in concrete 🌿 Trees weather storms for decades 🌳⁠
⁠
It's also where some of our favourite toothpaste ingredients are inspired from. Mint, propolis and baking soda (to name a few) have been valued for generations, which is exactly why they've earned a place in our toothpaste formulations today. That's the thinking behind Hardworking by Nature. 🌿

It's one of those internet myths that just won't go away... and lately we've been getting asked more and more whether the little dark mark on the end of our toothpaste tubes means something about what's inside. 🤷⁠
⁠
The truth is, they're called eye marks, and they have nothing to do with the ingredients. They're used during the manufacturing process to help machinery know where to cut and seal the tube.⁠

We don't usually jump on a trend, but when you have so much to be kinda chic about, we couldn't help ourselves ❣️🪥🌿⁠

Visit natrue.org to find out more about 🐇⁠

It’s not something we shout about often, but we think it’s worth a mention 🐇 Every one of our toothpastes is cruelty-free, giving you a toothpaste you can feel good about. We’re also independently audited each year through , a globally recognised certification that sets strict standards for natural and organic cosmetics ❤️⁠🌿

It’s highly biocompatible - meaning it just works with your teeth, not against them, helping to smooth the appearance of tiny surface irregularities as you brush and giving your teeth a clean you can feel 🦷🪥

Hydroxyapatite’s role is to support the enamel surface, and with daily brushing, you can expect:

🦷 Smooth‑feeling enamel (thanks to that surface‑coating action)

🦷 Whiter‑looking teeth via improved light reflection

🦷 Healthy‑looking enamel surfaces and a fresh, clean feel day‑to‑day

Looking for propolis toothpaste? We’ve got you. Our Propolis Toothpaste is made with New Zealand propolis - a natural bee ingredient that’s been used for generations. In toothpaste, it’s loved for its fresh, clean feel and gentle everyday use. If you’re trying propolis for the first time or wanting a mild, natural‑leaning option, this is an easy one to add to your bathroom shelf. 🐝✨

Little smiles deserve a toothpaste you can feel good about 🍓🪥 Our kids Berry Bubblicious toothpaste is Certified natural and formulated with carefully selected ingredients, combining a berry-licious flavour the kids love with a formula parents can trust.
⁠
Read the link in our bio on why we chose NATRUE or visit natrue.org for more information 🌿⁠

We didn’t want to just say it - we wanted to be held to it. Our NATRUE certification does that and gives you something real to trust 🌿 Wondering what it actually means for our toothpastes? 👇⁠
⁠
🪥The product has been assessed against a recognised natural standard⁠
🪥The ingredient choices and processing meet set criteria⁠
🪥The claims are supported by certification, not just marketing⁠
⁠
Find out more by tapping the link in our bio 🔗 or head to natrue.org 🌿⁠