Oyster Sunday

Client Spotlight | New Paltz Way Hotel

Now open in the Hudson Valley, is a boutique hotel and spa rooted in nature, movement, and rest. Just steps from the Wallkill Rail Trail, the hotel is designed for rail trail mornings, vinyl-filled evenings, and days spent between the mountains and the village.

We partnered with the New Paltz Way team on HR and a go-to-market campaign leading up to their opening on Water Street.

We’re excited to see New Paltz Way welcome guests this summer and become a new home base for weekends upstate, just 90 minutes north of NYC.

Congratulations to on being named #1 Pizza in the USA for 2026 — it is so well deserved.

We were proud to support the Una team with their HR foundation, building out their employee handbook and people operations infrastructure to help set the stage for everything they’ve built.

Thank you to Anthony & Christina for trusting us to be part of it.

Congratulations to our founder on being named a 2026 Fellow. She’s one of 120 founders selected to join a community of entrepreneurs building standout businesses across the U.S. 🙌

A proud moment for our team, and reflective of the work Elizabeth has poured into building better infrastructure for independent restaurants.

Client Spotlight | Amoroso’s

We recently worked with , President & COO, and the team to complete a brand and website refresh for , a Philly-based baking company that’s been family-owned and operated for over 120 years.

The goal was to create a fresh and user-friendly aesthetic that honored the heritage of the brand and their focus on quality.

We were thrilled to be a part of this project and proud to see the work out in the world.

We had such an energizing few days at connecting with operators, builders, and leaders who are shaping the future of independent hospitality.

joined conversations on building systems that support teams instead of burning them out, shared a look ahead to what hospitality might feel like in 2036, and dug into how AI can be used thoughtfully to make businesses more efficient while keeping the human touch at the center.

Endlessly grateful to the organizers of This is Fab for creating a space for women in food and beverage to learn from one another.

We’re heading home inspired to keep building the infrastructure, tools, and systems that help independent hospitality thrive.

Congratulations to and the entire team on being named #4 on the Restaurants list – it is so well deserved.

We were honored to play a small part in supporting this extraordinary team as they stepped into their new home on Leonidas Street, after 3.5 years on Magazine Street. We built their Service & Culture Training to reflect the two guest experiences they are offering in the new space: a tasting menu, as well as a new, more casual a la carte menu. The experience in both spaces is deeply informed by Senegalese traditions and the spirit of Teranga, which it sits at the heart of everything they do. Thank you to Effie and Sergine for trusting us to help bring it to life.