The Care Principle

The wait is over….your favourite skin-loving duo is BACK in stock! 🎉

Our Infinite Glo Serum and Day Cream are fully restocked and ready to go. ✨

Thank-you for your patience, a string of events had it take much longer than any of us imagined.

Three back-to-back sales quickly depleted our inventory, right as we were in the middle of a bottle and jar refresh (don’t worry, while the outside has received a mini-makeover, our formula on the inside is the exact same one you know and love). When everything was ready for filling, the lab ran out of some of our key plant-based ingredients.

We waited (and waited) right along with you, but they’re finally here and looking better than ever!

Our clean and deeply nourishing, plant-based pair are back.

Grab yours at The Care Principle today and get ready to glow on with your day 🤍🤍

Take good care and absorb goodness 🌱

Sincerely,

Dina and the TCP family 💗

Happy Mother’s Day 🌸

Wishing all of you incredible moms and mother figures out there, a most beautiful and relaxing day. 💗

Thank-you for all that you do, day in and day out, to nurture others and make them feel loved, special and bright. ☀️

We hope you are able to carve out some time to do whatever it is that you enjoy today.

Be it resting on the couch with a cup of tea 🫖 ,
Going for a walk for some ecotherapy 🌳 ,
Or using our clay mask for some special TLC, 🧖‍♀️

Take good care and enjoy 💗,

Love from,

Dina and the TCP family 💞

Start your day the clean and fresh way 🚿 🩵

Our Hair Care Trio gently and effectively cleanses and nourishes your hair and scalp.

Start with two applications of our shampoo and fully rinse 🫧
Apply our hair mask from mid-length to ends and leave it on for a couple of minutes before rinsing out to condition, nourish and repair 🥥
Gently pat wet hair with a towel and apply our leave-in milk and comb through for all day nourishment.

See and feel the difference today.

Easy as 1,2,3 🫧 🚿

Hair care that truly cares for your hair and scalp.

Sending love to each and every one of you on this International Women’s Day 💗🫶

A gift of love for you, our Clean Beauty Valentine! ❤️

Celebrating our love for YOU with this BONUS gift offer 💌 !

When you spend $75 or more at TheCarePrinciple.com enjoy a lip kit for FREE ! 💋

Simply click on the lip kit of your choice (for any shade that is currently available and in stock) before checking out and enjoy 💝.

Our Red Carpet Ready, Crimson Crush, Caribbean Coral and Deep in Love lip shades are just a few gorgeous pops of colour to suit the monthly mood, or enjoy beautiful neutrals like our Nearly N**e, Toasted Almond and Touch of Pink shades.

Vitamin E and coconut oil nourish while you wear and they’re all wrapped up in eco-friendly pencils.

Offer is on until the end of the month, February 28th at midnight 🕛.

Sending love to you today and all month long. 💕

Love from,

Dina and the TCP team 🫶

Enjoy 20% OFF OF EVERYTHING in stock from now until December 31st 2025 at midnight 🕛! 🎊

Stock up and save on everything you love TODAY! 🏃‍♀️ 💨 💝

From clean skincare to hair care to our 15-FREE nail polishes….click and save with The Care Principle today!

ENJOY,

Dina and the TCP team 💕