MTW Marketing

Had a great time attending “Retail Marketing in Practice: What AI Is Actually Changing Today” with Digito — this one felt refreshingly real.

AI is everywhere in retail marketing right now, but what’s actually changing isn’t just the tools — it’s how decisions are made. From retail media optimization to smarter audience targeting and more adaptive brand strategies, the conversation is clearly shifting from “experimenting with AI” to “operating with AI.”

Really valuable to hear perspectives from industry leaders across Google, Criteo, Pet Valu, and Dentsu — especially around how AI is already shaping day-to-day ex*****on in eCommerce ecosystems, not just future visions.

As the founder of MTW Marketing, and working closely with retail clients, it’s exciting (and necessary) to stay close to these conversations — because this shift is already happening.

🎉 Congratulations on the grand opening of T&T Supermarket Erin Mills! 🎉

🌟 The new store is incredibly spacious and beautifully designed. MTW is honored to attend the opening ceremony in Mississauga as a marketing support vendor for T&T.

We are proud of overseas Chinese enterprises and their continued growth 🎊

🛍️ Excited to be among the first customers shopping right after opening at 9:01! 🛒

Marketing in Canada: Key Trends Shaping Where You Should Invest

Marketing Statistics Marketing in Canada: Key Trends Shaping Where You Should Invest April 1, 2026 Martina Zhu Marketing in Canada is evolving quickly, but the data tells a clear story: while digital continues to dominate, traditional media still holds influence—especially with certain audiences. Before diving into strategy, here are the key statistics every business should understand. Key Marketing Statistics in Canada…...

Marketing in Canada: Key Trends Shaping Where You Should Invest Marketing Statistics Marketing in Canada: Key Trends Shaping Where You Should Invest April 1, 2026 Martina Zhu Marketing in Canada is evolving quickly, but the data tells a clear story: while digit…

Marketing strategy is not about doing more — it’s about choosing deliberately.

I often see businesses investing heavily in marketing activity before investing in clarity. Ads are launched, content is posted, new platforms are explored… yet growth still feels inconsistent.

The problem usually isn’t effort.
It’s structure.

I shared a new article on how to build a marketing strategy that supports sustainable growth — starting from strong foundations, aligning channels with purpose, and creating measurable systems that actually guide decisions.

If marketing has ever felt fragmented or reactive, this perspective might help 👇

https://mtwmarketing.ca/2026/02/14/how-to-structure-a-marketing-strategy-for-sustainable-growth/

How to Structure a Marketing Strategy for Sustainable Growth How to Structure a Marketing Strategy for Sustainable Growth February 14, 2026 Marting Zhu Marketing strategy is not about doing more.It is about choosing deliberately.Many businesses invest heavil…

How Much Should a Small Business Spend on Google Search Ads?

Google Search How Much Should a Small Business Spend on Google Search Ads? Using LTV to Make Smarter Marketing Decisions February 25, 2026 Martina Zhu One of the most common conversations I have with small business owners sounds something like this: “We want to try Google Ads… but we honestly don’t know how much to spend.” And it’s a fair question....

How Much Should a Small Business Spend on Google Search Ads? Google Search How Much Should a Small Business Spend on Google Search Ads? Using LTV to Make Smarter Marketing Decisions February 25, 2026 Martina Zhu One of the most common conversations I have wi…

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Combination Skin’s Top 5 Foundations in Winter In Wintertime, the essential need for foundation/tinted moisture/BB cream is to even out skin tone and cover defects for a healthier, more natural-looking complexion. light to medium coverage Liqui…

Do you have a dry lip during harsh weather? Please check this blog to find out your favourite lip balm.

My Top 4 Favourite Lip Balms Best and most effective lip balm for moisturizer. top products can be find at drugstore, sephora, shoppers, For men and women

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Favourite Face Wash for Combination Skin The first and most important step in the skincare routine is washing your face clearly. As a combination skin, I have tried dozens of face wash products. Face wash products have been categorized by…

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