Authentic Beauty Concept
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We believe in authentic beauty
Join the #authenticbeautymovement
Discover the secrets to achieving instant hair volume at home with our new Amplify range. Global Creative Advocate shows you how in our latest YouTube video – available now.
24/06/2026
Summer drying out your hair? Our Hydrate range contains mango and basil extracts, creating a perfect hydrating formula to regenerate and revitalise hair.
Available in salons and at selected retailers, including Sephora.
www.authenticbeautyconcept.com
ASMR moments with and our new Amplify range. Infuse your fine hair with weightless, airy volume.
22/06/2026
Global Creative Advocate Anna Cofone shares how to recreate the stunning updo she crafted for Margaret Qualley at the Chanel Cruise Show in Lake Como. Swipe to follow along or visit our YouTube channel for the full tutorial.
21/06/2026
Be inspired this World Yoga Day to add mindful moments into your haircare routine with Authentic Beauty Concept.
Swipe to discover how.
20/06/2026
Meet our new Amplify Root-Lift Spray Conditioner. Complete with heat protection up to 230°C, this volumising spray conditioner provides volume and a fuller hair feel while maintaining natural shine.
www.authenticbeautyconcept.com
Being a successful hairdresser goes beyond hair. Discover the secrets to personal branding and social media with Advocate .cusick – available now on our YouTube channel.
18/06/2026
Ready for fuller hair with a weightless feel and effortless shine? Build your perfect volumising routine with our new Amplify Cleanser, Foam Conditioner and Root-Lift Spray Conditioner. As loved by Camille Razat.
www.authenticbeautyconcept.com
17/06/2026
Your new holiday essentials await. Introducing our Authentic Beauty Concept summer tote bag, water bottle and cotton towel.
Complimentary with your purchase of Authentic Beauty Concept products.
www.authenticbeautyconcept.com
"It begins the very moment you decide to be yourself." – on authentic beauty. Fall in love with your fine hair thanks to our Amplify range, for weightless, airy volume.
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Hamburg
22761
