Dr. Miele Cosmed Group

Sofin: for laundry that doesn’t just feel clean, but also impresses with its fragrance 🌺🧺
Thanks to our newly developed formulas, our detergents, laundry perfumes and fabric refreshers are more effective and provide longer-lasting, more intense fragrances.
One brand. Everything you need for laundry. Deep clean, powered by lasting scent.

Feel the loving care! It’s time for a new chapter in the story of Bobini.

The new Bobini is more than just a visual refresh- it is a coherent, emotional story about care and closeness that is embedded in the brand’s strategic vision. The Bobini characters set out into the world with a clear message: Let’s prioritise the well-being of children and the comfort of parents. Let's nurture shared moments, build relationships and show love every day to create the most beautiful childhood and parenting memories.