Hamilton Fraser

"Practitioner standards haven't dropped. In fact, they've improved."

That's Eddie Ho**er, founder and CEO of Hamilton Fraser, on how claims have really changed since 1996.

Back then, treatments were kept quiet. Awareness was low. Claims were rare, and often unsophisticated. Today, patients arrive with better information, more expectations and access to AI tools that help them draft claims that read like a lawyer wrote them.

Eddie's clear-eyed view is that clinic standards have improved over three decades. What has really changed is the ease of complaining, the confidence patients feel to do so, and the increasingly professional way those complaints are constructed.

Watch below. If you're weighing up your own cover, our quote tool is here 📖
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"The market is shifting at such a pace. We're trying to catch up rather than lead."

That's Eddie Ho**er, founder and CEO of Hamilton Fraser, on the treatments currently hardest to insure.

The honest answer is fat dissolving and weight loss. New treatments. Limited safety data. Claims that may not surface until years down the line. Insurers are cautious until more evidence emerges. HF insures some fat dissolving treatments and some weight loss procedures, but the risk profile is genuinely different to what the sector was underwriting even five years ago.

The wider shift is bigger than any single treatment. Aesthetics is moving from toxins and fillers into broader health, wellness and skincare territory. And insurance is scrambling to catch up.

Watch below. If you're weighing up your own cover, our quote tool is here 📖
https://bit.ly/46LLnYN

"Most treatments, we'll actually provide some form of cover."

That's Eddie Ho**er, founder and CEO of Hamilton Fraser, on what HF will and won't insure.

Very few treatments are automatically off the table. Most can be covered in some form, whether that's limited cover, higher excess or specific criteria around who can perform them. When botulinum toxin first emerged, HF only insured nurses, surgeons and doctors. As the dental market matured, dentists were added. Criteria relax over time as claims data builds up.

Where Eddie draws a firm line is with non-medics. And it isn't about injecting skill. "It's about what happens when something goes wrong, and whether they're trained to spot it and deal with it quickly."

Watch below. If you're weighing up your own cover, our quote tool is here 📖
https://bit.ly/4hdc2mv

We've created a mini-series of videos with our partner Lynton UK on introducing aesthetic technology into your clinic, covering everything from assessing readiness, to choosing the right device, training your team and maintaining best practice.

Great technology must always be supported by great responsibility. As clinics grow and expand their treatment offering, maintaining high standards of safety, training and professionalism is essential.

From consultation and treatment protocols through to ongoing education and best practice, every element plays a vital role in protecting both clients and clinics. In this final video, Dr Sam Hills explores the key considerations every practitioner should keep in mind when introducing aesthetic technology.

That's a wrap on the mini-series, catch up on any part you missed on our pages.

Read more on staying compliant: https://bit.ly/3RZHjAN

"Marketing to men... it's an untapped market." 💬⠀⠀

Charlotte Body, founder of the Health Assembly, joins hosts Vicky Eldridge and Eddie Ho**er to share how aesthetic clinics can unlock massive growth during tough economic times by targeting the male demographic.

Once male clients overcome the initial stigma of entering an aesthetic clinic, they become incredibly loyal, long-standing patients. Clinics missing this shift are leaving a highly lucrative, un-tapped market completely untouched.⠀⠀

Listen to podcast here: https://bit.ly/4qXzlF4

"Sometimes you just have to take a gamble."

That's Eddie Ho**er, founder and CEO of Hamilton Fraser, on the challenge of insuring a treatment that has no claims history to work from.

Every new treatment reaching the UK market started somewhere. And someone had to be the first insurer to underwrite it. Eddie's approach hasn't changed much in 30 years. Investigate the treatment. Talk to the marketplace. Talk to practitioners already using it. Look at the manufacturer's fact sheets, trials and CE marking.

Sometimes there isn't enough data. And you have to make an underwriting call. As Eddie puts it: "If we were only going to insure treatments that never ended up with a problem, you wouldn't need insurance at all."

Watch below. If you're weighing up your own cover, our quote tool is here 📖
https://bit.ly/4zQb4ot

"Don't treat patients like a conveyor belt or a sausage factory."

That's Eddie Ho**er, founder and CEO of Hamilton Fraser, on the one thing every practitioner should do more of.

For Eddie, it's spending real, quality time with the patient before and after the treatment. Understanding what they're looking for. Checking in properly on how they feel afterwards. Keeping the conversation open, honest and ongoing.

Because once a patient becomes unhappy, every subsequent interaction is harder. If you haven't invested in the aftercare, you exasperate any potential problem rather than resolve it. The advice sounds simple. It's also, in Eddie's experience, one of the biggest differences between clinics that see very few claims and clinics that see them regularly.

Watch below. If you're weighing up your own cover, our quote tool is here 📖
https://bit.ly/4gPmQH5

We've created a mini-series of videos with our partner Lynton UK on introducing aesthetic technology into your clinic, covering everything from assessing readiness, to choosing the right device, training your team and maintaining best practice.

A new treatment is more than a new device, it's a new opportunity for your clinic. Successful launches combine the right technology with clear planning, confident practitioners and effective client communication.

At Lynton, we understand that introducing new technology is a significant investment, which is why our support extends beyond the device and training. Through resources like our launch support, we help clinics confidently introduce new treatments and maximise the potential of their investment.

One more to go: in our final video, Dr Sam Hills covers the safety and compliance side every clinic needs to get right.

Learn more: https://bit.ly/469E78V