Oaxies

Make people feel better, taking a breath from daily life.

Mission: Invent, design and develop new sensorial experiences in order to innovate keeping solid roots into traditions. Oaxies® is in fact synonymous of well-being. The word Oaxies® comes from oasis, “ a human settlement that, in arid geographic conditions, uses locally available resources to create an amplification of positive effects, determine a viable self-sustainable niche and a fertile environment in contrast to the poor around.” (Pietro Laureano, architect and urbanist). Sustainability, tradition, technology and innovation are the core values that characterise us. Ideare, progettare e sviluppare nuove esperienze sensoriali al fine di innovare mantenendo solidi radici nelle tradizioni. Oaxies® è infatti sinonimo di benessere. La parola Oaxies® deriva da Oasi: “un insediamento umano che, in condizioni geografiche aride, usa le risorse disponibili localmente per creare una amplificazione di effetti positivi, determinare una nicchia vitale autosostenibile e un ambiente fertile in contrasto con l’intorno sfavorevole.” (Pietro Laureano, architetto e urbanista). Sostenibilità, tradizione, tecnologia ed innovazione sono i valori chiave che ci caratterizzano.

Operating as usual

#water #spa #town #uk #england #matlock #nature #oaxies

Spa Manifesto

tandfonline.com

Implications of rituals and authenticity within the spa industry

IMPLICATIONS OF RITUALS AND AUTHENTICITY WITHIN THE SPA INDUSTRY

Ilaria Poluzzi, Communication Studies graduated, with an MA in Performing Arts Management at the University of Bologna. She has further attained an MSc in Events Management at the University of Derby. Her specialisations include events, marketing and hospitality management.
Simone Esposito, MSc and BSc (Hons) in International Spa Management, graduated at the University of Derby. He is a qualified spa therapist specialised in rituals and advanced treatments.

ABSTRACT
This manuscript further examines the role of rituals and authenticity, in relation to consumer behaviour, in the spa and wellness sector. In doing so, examples of wellness rituals have been provided and a review of the literature in regards to rituals has been given. Indeed, spas have their specific rituals, performed through the use of products or ingredients, in order to offer customers real experiences, with a total emotional involvement, that creates a multi-sensory journey. These experiences provide memories and positive emotions that, in an experience economy, push customers to look for similar events in the future (Lo et al., 2015; Richins, 2007). However, the factors that contribute to the formation of memorable experiences for guests, in a spa setting, are underexplored concepts and numerous studies call for further explorations (Buxton, 2018; Kucukusta & Guillet, 2014; Lee et al., 2014; Loureiro et al., 2013; Reitsamer, 2015). These would fill the lack of theoretical understanding of ritualisation and authenticity, within the spa services, whose role is influential in creating memorable experiences for spa guests.

https://doi.org/10.1080/24721735.2020.1770984

tandfonline.com (2020). Implications of rituals and authenticity within the spa industry. International Journal of Spa and Wellness. Ahead of Print.

Oaxies

interaction-design.org

UX Design Courses & Global UX Community

interaction-design.org Online UX design courses and literature created by design experts. Don Norman: "A goldmine of information on interaction design."

amazon.co.uk

Analysis of Professional Training Effectiveness For The Spa Manager Role In Italy: Addressing Market Gaps (OAXIES PUBLISHING SPA RESEARCH SERIES)

Analysis of Professional Training Effectiveness For The Spa Manager Role In Italy: Addressing Market Gaps (OAXIES PUBLISHING SPA RESEARCH SERIES) #spa #manager #management #university #simone #esposito #italy #oaxies #research
#Amazon

amazon.co.uk Analysis of Professional Training Effectiveness For The Spa Manager Role In Italy: Addressing Market Gaps (OAXIES PUBLISHING SPA RESEARCH SERIES)

#university #derby #buxton #spa #town #england #uk

Oaxies UK

Oaxies® UK

Make people feel better, taking a breath from daily life.

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