Wiig

All hair. All colours. Zero tone.
Wiig Nourish repairs from the inside out with bonding technology and moisture-leaving hair smooth, shiny, and lightweight.
No extra steps. Just 3 minutes in your usual routine.

Our original hero product has a new name ✨

Blonde/Ash is now Wiig Blonde — because it neutralises brass without making hair ash. Same formula. Better name.

Goldie is finally here ✨Created for warm blondes who love a soft, golden shimmer that brightens even the gloomiest days. This beautiful champagne-gold toner adds radiant warmth from the very first use, bringing life and luminosity back to your blonde.

Nourish delivers strength and smoothness without toning. The perfect in-between for Goldie or Blonde days when you want to treat not tone.
Lightweight. Powerful. Essential.

Wiig blonde counteracts unwanted yellow tones in blonde hair. Without being ashy and flat like most silver shampoos, blonde keeps the hair bright and the colour clean.

Goldie is here!!! For all of the blondes that like it warm this one’s for you. A lovely champagne, golden blonde you will be obsessed with.

You’ve been asking. We’ve been listening. Creating.

Elevate your bathroom. Wiig.

A proud founder. 🤍