Paula's Choice UK
Our philosophy? Smart, Safe Beauty. Our passionate team of skincare experts are here for you and your skin! Want to get in touch?
Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.
+ SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED Chat with us via our LIVE CHAT feature on site for your quickest reply on our opening hours below:
Monday - Friday 8:00 am to 4:30 pm
Or CALL us to hear from one of our skincare experts straight away on + 44 (0) 203 608 9813:
(Monday - Friday 9:00 am to 4:30 pm)
Emails to [email protected] take us longer to reply to, so please expect a delay in response. We are closed on:
May 2
May 5
June 8
June 9
December 25 - Christmas Day
December 26 - Boxing Day
11/09/2026
Come and discover our NEW Pro-Collagen Peptide Plumping Intensive Moisturizer at our immersive experience in Covent Garden London in partnership with Space NK. We are here until Sunday the 13th of September and would love to see you!
02/09/2026
We are thrilled to reveal the Hannah Waddingham as the face of our new Pro-Collagen Peptide Plumping Intensive Moisturizer. 💕
Hannah is someone who brings confidence, resilience, and an uncompromising sense of self to everything she does. With her signature unapologetic energy, she reframes being “intense” as something to embrace, especially when it comes to a high-performing skincare formula.
05/08/2026
Spotted! Our 2% BHA Toner & Pro-Collagen Peptide Moisturizer. Thank you woman&home 🖤🩷
Hannah Waddingham's gleaming skin is thanks to this exact buy - and it works instantly After seeing the star's radiant glow at the Ted Lasso premiere, we had to find out how to recreate it
30/07/2026
‘Exfoliation and hydration are the best keys to makeup prep.’ Thank you Good Housekeeping for featuring our 2% BHA Toner and Peptide Collection 🩷
The 'eye tightening, skin plumping' secret behind Hannah Waddingham’s clean beauty makeover at 52 No wonder she looks so radiant and ageless
29/03/2026
Current vibe… looking forward to warmer days💋☀️
28/03/2026
Your routine’s secret weapon. Our 10% Azelaic Acid Booster helps to improve the look of post-blemish marks, redness and stubborn spots💚
Meet your routines next step: Pro Retinaldehyde Treatment💜
It’s designed to smooth, refine and and reduce the look of fine lines and wrinkles!
📸
The powerhouse of peptides💗
Enjoy 15% off our powerhouse hero’s🔋
📸 .hsz
Fancy levelling up your retinoids?
Our Pro Retinaldehyde Treatment is the ONE for you🫵
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Opening Hours
| Monday | 8am - 8pm |
| Tuesday | 8am - 8pm |
| Wednesday | 8am - 8pm |
| Thursday | 8am - 8pm |
| Friday | 8am - 8pm |
| Saturday | 8am - 4pm |
| Sunday | 8am - 4pm |
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