Paula's Choice UK

Paula's Choice UK

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Our philosophy? Smart, Safe Beauty. Our passionate team of skincare experts are here for you and your skin! Want to get in touch?

Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.

+ SMART + SAFE + EFFECTIVE + NON-IRRITATING + NEVER ANIMAL-TESTED Chat with us via our LIVE CHAT feature on site for your quickest reply on our opening hours below:

Monday - Friday 8:00 am to 4:30 pm

Or CALL us to hear from one of our skincare experts straight away on + 44 (0) 203 608 9813:

(Monday - Friday 9:00 am to 4:30 pm)

Emails to [email protected] take us longer to reply to, so please expect a delay in response. We are closed on:
May 2
May 5
June 8
June 9
December 25 - Christmas Day
December 26 - Boxing Day

Photos from Covent Garden London's post 11/09/2026

Come and discover our NEW Pro-Collagen Peptide Plumping Intensive Moisturizer at our immersive experience in Covent Garden London in partnership with Space NK. We are here until Sunday the 13th of September and would love to see you!

Photos from Paula's Choice UK's post 02/09/2026

We are thrilled to reveal the Hannah Waddingham as the face of our new Pro-Collagen Peptide Plumping Intensive Moisturizer. 💕

Hannah is someone who brings confidence, resilience, and an uncompromising sense of self to everything she does. With her signature unapologetic energy, she reframes being “intense” as something to embrace, especially when it comes to a high-performing skincare formula.

Hannah Waddingham's gleaming skin is thanks to this exact buy - and it works instantly 05/08/2026

Spotted! Our 2% BHA Toner & Pro-Collagen Peptide Moisturizer. Thank you woman&home 🖤🩷

Hannah Waddingham's gleaming skin is thanks to this exact buy - and it works instantly After seeing the star's radiant glow at the Ted Lasso premiere, we had to find out how to recreate it

The 'eye tightening, skin plumping' secret behind Hannah Waddingham’s clean beauty makeover at 52 30/07/2026

‘Exfoliation and hydration are the best keys to makeup prep.’ Thank you Good Housekeeping for featuring our 2% BHA Toner and Peptide Collection 🩷

The 'eye tightening, skin plumping' secret behind Hannah Waddingham’s clean beauty makeover at 52 No wonder she looks so radiant and ageless

Photos from Paula's Choice UK's post 29/03/2026

Current vibe… looking forward to warmer days💋☀️

Photos from Paula's Choice UK's post 28/03/2026

Your routine’s secret weapon. Our 10% Azelaic Acid Booster helps to improve the look of post-blemish marks, redness and stubborn spots💚

27/03/2026

Meet your routines next step: Pro Retinaldehyde Treatment💜

It’s designed to smooth, refine and and reduce the look of fine lines and wrinkles!

📸

26/03/2026

The powerhouse of peptides💗

Enjoy 15% off our powerhouse hero’s🔋

📸 .hsz

25/03/2026

Fancy levelling up your retinoids?
Our Pro Retinaldehyde Treatment is the ONE for you🫵

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Click here to claim your Sponsored Listing.

Category

Telephone

Address

London

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 8am - 4pm
Sunday 8am - 4pm

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