Beata Aleksandrowicz

It was an honour to speak at Forum HOTel&SPA Paris this week. A huge thank you to Vladi Kovanic and Mark Moloney for this opportunity.

I spoke about the evolving human factor in a technologically advanced world. Within the session I addressed the paradox of increasing loneliness despite constant connectivity, noting that guests now seek wellness for human connection and emotional safety. I highlighted the importance of advanced training for therapists, focusing on emotional resilience and injury-free techniques. I took this opportunity to advocate for better working conditions for therapists, integrating selfcare and mental wellbeing into their training. To conclude, I expressed my belief that the future of wellness should prioritise preserving human experiences over technological advancements, ensuring that clients feel cared for and connected.

Wonderful to see Amy Goller Keller, Victoria Dello Ioio, Kirsty MacCormick and to hear Simone Gibertoni speak.

Congratulations to Anna Pierzak for your award.

What an honour to serve as a jury member for the European Massage Championship, hosted by the New Massage Association
Connecting with colleagues and industry friends and witnesses incredible levels of expertise and excellence in massage technique. The future looks bright for our industry indeed!

I am proud to announce that I will be a judge at The Art of Massage - International Championships in Poland in September. This includes the Global Polish Facial Massage Championship. details below:

🗓️ September 18 - 20, 2026
📍 Qubus Hotel | Legnica | Poland
📍 The Art of Massage – International Championships

It was an honour to speak at the Medical Wellness Congress in Geneva last week talking about the power of touch, humanity in the spa and wellness setting and how to care for the health and wellbeing of our teams.

Wonderful to connect with Vladi Kovanic along with so many inspiring professionals and passionate people from across the wellness industry.

I’m really honoured to be speaking at the 5th edition of the Medical Wellness Congress

In this session, I’ll be exploring one of the biggest challenges in our industry right now… recruitment and retention. But more importantly, how we can support our teams in a more human way.

Through empathy, emotional resilience, and a coaching-based approach, we can begin to reduce burnout, improve the way teams feel at work, and ultimately create better experiences for both therapists and clients.

This is something I feel very strongly about. Because when we take care of the people delivering the treatments, everything changes.

I’m honoured to be selected as a judge for the NewMa Euro Massage Championship 2026, taking place in Paris this May.

It’s always inspiring to see the level of skill, dedication and passion within our industry, and to support therapists who are pushing standards forward.

If you’re considering entering, you can find more details here: https://www.newmassageassociation.com/massage-event/newma-euro-massage-championship-2026/

𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 ✨ — Beata Aleksandrowicz

🎤 𝑇ℎ𝑒 𝑅𝑒𝑐𝑟𝑢𝑖𝑡𝑚𝑒𝑛𝑡 𝐶𝑜𝑛𝑢𝑛𝑑𝑟𝑢𝑚 – 𝐸𝑚𝑝𝑜𝑤𝑒𝑟𝑖𝑛𝑔 𝑇𝑒𝑎𝑚𝑠 𝑤𝑖𝑡ℎ 𝐸𝑚𝑝𝑎𝑡ℎ𝑦 𝑎𝑛𝑑 𝐸𝑚𝑜𝑡𝑖𝑜𝑛𝑎𝑙 𝑅𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑐𝑒

Founder of 𝗕𝗲𝗮𝘁𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗰𝗮𝗱𝗲𝗺𝘆, Beata brings 35+ years of global spa expertise. Author, educator, and wellbeing advocate, she champions the power of touch and therapist development.

Her session addresses the spa industry’s biggest challenge: 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 & 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Discover how coaching-based training can reduce burnout, strengthen emotional resilience, improve guest feedback, and boost long-term business success.

📍 𝗠𝗲𝗱𝗶 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝘀
🏨 𝗚𝗲𝗻𝗲𝘃𝗮 𝗠𝗮𝗿𝗿𝗶𝗼𝘁𝘁 𝗛𝗼𝘁𝗲𝗹
📅 April 27–28, 2026
🎟️ 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗽𝗲𝗻 https://events.beauty-forum.fr/MWC2026 #/tickets?lang=en

Vladi Kovanic Judith Ertler-Hofer Zseraldina Richvalszki Jarinova Egle Ruksenaite Simone Ciolli Sven Huckenbeck

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