Soft & Gentle
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Elevating your everyday through skin-kind efficacious ingredients & premium fragrances. Instagram: http://instagram.com/softandgentleuk
21/09/2026
You keep asking us to bring this one back… and we’ve noticed! 👀
We can’t make any promises, but we couldn’t resist imagining what it might look like if it landed on our shelves today!
A little 80s nostalgia, with a 2026 glow-up ✨
17/09/2026
Calling all Vanilla girlies…🤍
Have you tried our new limited edition Vanilla Macaron deodorant?
Pair with our Sweet Vanilla shower cream for the ultimate all-day vanilla fragrance!
Add this duo to your vanilla shower routine before they’re gone!
Available at Home Bargains and Amazon.com
Soft & Gentle Sweet Vanilla Supreme Hydration Sulfate Free Shower Cream 400ml suitable for sensitive skin, vegan, microbiome friendly Soft & Gentle Sweet Vanilla Supreme Hydration Sulfate Free Shower Cream 400ml suitable for sensitive skin, microbiome friendly & dermatologically tested. Indulge your skin with our Supreme Hydration Shower Creams. Our kind to skin formula supports your body's microbiome whilst creating a rich and...
10/09/2026
Who’s tried our new limited edition, gourmand inspired Pistachio Gelato fragrance?
48hr anti-perspirant protection and layers of nutty pistachio with warm salted caramel for soft, hazy warmth in every spray.
Available in store at Home Bargains
08/09/2026
Have you tried our irresistible limited edition Vanilla Macaron fragrance?
With 48hr anti-perspirant protection and a blend of creamy vanilla with hints of jasmine for a delicate, sweet scent that feels like a treat.
Available now in store Home Bargains
01/09/2026
Kinda chic to do this trend…
24/08/2026
Pistachio season is officially here. 💚🌰
Meet our NEW Pistachio Gelato 48hr deodorant! A creamy, gourmand-inspired fragrance that's almost too good to keep to yourself, with notes of pistachio and salted-caramel what’s not to love.
Available now at Home Bargains…get them before they’re gone!
22/08/2026
Girls, get ready to add this to your Vanilla collection! 🤍🧁
Say hello to NEW Vanilla Macaron. A deliciously creamy fragrance that's giving dessert-inspired luxury, with notes of vanilla and amber for up to 48hr sweat and odour protection.
Available now at Home Bargains…get them before they’re gone!
19/08/2026
The gourmand duo has arrived…
Pistachio Gelato & Vanilla Macaron
Our NEW Limited Edition fragrances are now in store at Home Bargains!
Serving sweet summer scents with 48hr sweat and odour protection…
…they’re going straight in our basket!
17/08/2026
COMPETITION CLOSED! Guess the Soft & Gentle shower cream fragrance from these emojis for a chance to win the mystery product!
For your chance to win…
- Make sure you’re following &gentleuk
- Tag a friend who would love this fragrance
- Share this post to your stories
You’ve got until midnight on Monday 24th August to enter.
Good Luck!
Please be aware of any scams. The winners will be contacted directly by our official Soft & Gentle Instagram account only. We will never ask you to click on a link to redeem your prize. Ts&Cs apply. UK only.
This giveaway ends Monday 24th August at midnight.
This year we’re celebrating 50 years - and we’ve got the adverts to prove it! 💜
As part of our 50th Anniversary, we've been digging through the Soft & Gentle archives.
The hairstyles? Iconic.
The photography? Peak '70s, '80s and '90s.
The product? Still doing what it does best.
Since 1976, we've pioneered skin-kind innovation as the original 0% alcohol anti-perspirant, always kind to sensitive skin and always working hard.
Some things have changed over the decades. Thankfully, the important bit hasn't.
Click here to claim your Sponsored Listing.
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