Wilson & Ward Creative
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We are Wilson & Ward Creative, an agency with a passion for marketing and creativity.
We offer a range of services including design & branding, photography & videography and web development.
14/05/2026
Jasmine’s life in pictures lately…
Jasmine is Creative Director here at W&W. We are a premium branding and web design studio based in the UK and the Algarve, working internationally.
11/05/2026
Amy's life in pictures lately...
Amy is Director & Lead Project Manager here at W&W. Premium branding and web design studio based in the UK and the Algarve, working internationally.
is now live! This incredible brand and Shopify website has been over a year in the making. Huge congratulations to Claire on building an impressive 7,000+ followers before launch, a true reflection of the anticipation built around this brand. We can’t wait to see this one out in the world.
Brand identity & website design
Manchester & Algarve, working internationally
If you want people to come back to your brand, this is the kind of experience you need to be thinking about.
We missed the first launch of this candle from and ordered it as soon as it came back in stock, and opening it just reminded us how rare this level of detail actually is.
You don’t get packaging like this with most brands. Everything has been thought through, from the materials to the finishes to how it all feels in your hands. It’s subtle, but it’s what makes it memorable.
We created this brand back in 2021 and worked on the candle label and box design more recently, all with this in mind. Not just how it looks, but how it positions the brand and how it’s experienced.
This isn’t your average unboxing. It’s the kind of thing people remember, and the reason they come back.
21/04/2026
9 years of Wilson & Ward Creative.
It started with logo design, big ideas and a photoshoot in matching mustard outfits (you’ll see).
A lot has changed in our work, direction and the brands we are known for since then, but every stage has shaped what we do today.
Scroll to the end for a small glimpse of what’s next
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Premium branding & website design studio
Manchester, UK & Algarve, Portugal
Working internationally with interior, lifestyle, hospitality & fashion brands
If your brand isn’t being recognised, this is usually why.
When we work on brand identity for product-based, lifestyle and interior businesses, this is one of the most common challenges we see, clients love a neutral palette. It’s not that neutral palettes don’t work, as we do create a lot of beautiful neutral brands and some of the most recognisable brands are built on neutrals. But when neutral becomes the default, without intention, you lose recognition before you’ve even had a chance to build it.
A strong brand identity isn’t just about how something looks, it’s about how quickly it’s recognised.
Colour can do a huge amount of that work for you and in many cases, it becomes more distinctive than the logo itself.
If you’re trying to figure out how to create a brand identity that actually stands out, this is where the shift happens. Not more design, just more intention behind it.
17/04/2026
3/3 Orton Townhouse
From the moment a guest arrives to the smallest details they interact with throughout their stay. Printed menus and stationery to in-room touches and materials, every element plays a role in shaping perception.
When these details are considered as part of a wider brand, the result is something that feels cohesive, elevated and intentional, not just designed, but experienced.
When it comes to logo design and brand identity, the safest option is rarely the most effective. We often see clients lean towards something more minimal or familiar, especially in interior design and lifestyle brands where neutral aesthetics are common, but branding isn’t about what feels safe, it’s about what makes a brand recognisable.
In this case, choosing a more distinctive direction meant the brand could actually stand out across its website, packaging and overall brand experience
It didn’t click immediately, which is part of the process, but once the brand was seen in context, the difference was clear, this is what strong brand strategy does, it moves a business away from what feels comfortable and towards what actually works
We’re a branding studio based in Manchester and the Algarve, creating brand identities and websites for interior, lifestyle and hospitality businesses.
Curious to know, would you have chosen the safer option?
15/04/2026
2/3 Orton Townhouse
In hospitality, it’s the details that shape the experience.
From menus and stationery to in-room touchpoints, every element plays a role in how a space is perceived.
It’s often these smaller moments that separate a hotel that simply looks good from one that feels considered, elevated and worth returning to.
For Orton Townhouse, each touchpoint was designed to feel cohesive, tactile and intentional, building a consistent experience from arrival through to check-out.
07/02/2025
3/3 Luxury in every detail.
For , packaging is more than just a box—it’s an extension of their brand identity and customer experience. We designed a bespoke packaging suite, including a custom fabric sample box and slip, crafted to hold their premium fabric swatches. This luxury packaging design unfolds in a sleek, structured reveal, reflecting Drift’s signature high-end craftsmanship and timeless aesthetic.
The deep, moody colour palette and embossed logo extend seamlessly across their shopping bags and aftercare kits, creating a cohesive luxury unboxing experience that reinforces their exclusive brand identity. A packaging experience as bespoke as their furniture.
From brand strategy and logo design to website and packaging, every touchpoint was carefully curated to reflect Drift Interiors’ commitment to bespoke craftsmanship and timeless design.
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