Dapper Dan

A pre-styler for all occasions.

Stop letting greasy products ruin your hair!

‘Feels like glue’, ‘doesn’t hold’, ‘goes limp by midday’: these are complaints too many men make about their lacklustre hair products, ruining their style and their day.

Tackling this problem was the core behind the creation of the Deluxe Pomade, and how we’ve been helping to tackle this issue for thousands of men over the last 11 years who don’t want a completely dry look, but without the greasy look and feel.

To solve this issue, rather than going for a traditional waxy base, the Deluxe Pomade became a water-based product, which, when painstakingly refined, achieved the perfect blend of performance and feel to provide a tailorable shine finish without feeling like glue.

If you’re sick of being let down by your current hair product, it’s time to level up.

Never settle for second best.

For naturally dry or thick hair, achieving a natural finish look isn’t best created using a bone-dry product.

This is the foundation behind the Dapper Dan Primer and Separator, realised through years of barbershop testing, to provide the perfect balance of natural shine, without any greasiness.

Follow the sign!!

The only hair care you need.

No matter the styling need, no matter your favourite way to style, we’ve got you covered with the best performance achievable.