ALM Distribution
ALM Distribution stocks exclusive hair brands for the midlands stylists.
• elgon®️
• Ref Stockholm
💕💕
15/09/2026
Your hair deserves a YES every single day ✨
Meet the Elgon YES Essentials Range, professional haircare designed to target every hair need with visible results from the very first use 💛
💧 YES HYDRA — deep moisture without heaviness
✨ YES SHINE — radiant, glass like shine
🌿 YES DAILY — lightweight freshness for everyday care
🥥 YES NOURISH — intense nourishment for dry, stressed hair
💨 YES SMOOTH — sleek, frizz-free perfection
From hydration to shine, nourishment to control… there’s a YES for every hair type ✨
14/09/2026
Say YES to HYDRA 💧✨
Meet Hydra Beauty Shampoo, your new go to for dry hair care
Designed for fine to normal dry hair, this lightweight formula gently cleanses while delivering deep hydration without weighing your hair down. Silky-soft, shiny, and healthy-looking hair every day!
Powered by carefully selected, essential ingredients, it’s enriched with fermented rice water from organic rice grown in northern Italy, packed with antioxidants, amino acids, and proteins to help protect against dryness and damage
And it’s not just good for your hair 🌍
Our packaging is made from 100% recycled plastic, including OBP labels that help reduce ocean-bound waste
13/09/2026
✨ YES SHINE - Crystal Water ✨
Turn dull, lifeless hair into silky, mirror like shine in seconds
This ultra-light liquid conditioner works on all hair types, smoothing the hair fibre while delivering an instant glossy finish, without weighing hair down!
Why you’ll love it:
• Infused with Biotech Verbascum Extract from the Mediterranean mullein flower to boost radiance
• Lightweight formula for soft, luminous hair
• 100% vegan & dermatologically tested
• Packaged in a 100% recycled bottle
• Label made from recycled Ocean Bound Plastic ♻️
How to use:
Shake well before use. Apply through mid-lengths and ends until fully saturated, massage gently, comb through, then rinse thoroughly for ultra shiny results 💛
12/09/2026
When the look has to last. 💨
Extreme Hold Spray N°525 extra lift, long-lasting hold, all-day finish. The one your stylist reaches for at the end.
11/09/2026
Hold meets gloss. ✨
Hold & Shine N°545 locks the look in and adds a glassy finish for the kind of hair that catches the light.
10/09/2026
The secret to polished styling is layering the right products.
✨ Heat Protection Nº230, smooths and protects before heat styling
✨ Flexible Spray Nº333, adds soft, natural hold
✨ Frizz Tamer Nº130, refines flyaways and finishes the look
Used together, they create effortless styles with movement, shine, and control.
09/09/2026
🌈 Colour that works your way
Whether you’re refreshing faded tones, enhancing natural colour or creating bold, fashion-forward looks, Elgon I|Light gives you complete creative freedom
With a collection of 13 vibrant shades and 3 customisable filters, every colour is ready to use, fully intermixable and designed to deliver glossy, high impact results!
✨ Discover the four I|Light collections:
🔴 Primary – vibrant core shades to intensify, revive or customise colour.
🤎 Natural – ideal for enhancing natural hair, blending white hair and maintaining colour between salon visits.
💙 Toner – perfect for pre lightened hair, creating beautifully toned or expressive fashion results
🎨 Filters – transform any shade with:
• Pastel – soften colour into delicate tones
• Vintage – create muted, on trend finishes
• Dark – add richness and depth
Powered by Hydra-Gum 80, the advanced formula helps colour pe*****te the hair fibre for vibrant, long lasting results with exceptional shine ✨
08/09/2026
Give colour treated hair the care it deserves with Elgon Colourcare Delicate Conditioner 💙
Specially formulated for fine to normal hair, this lightweight conditioner hydrates, protects, and enhances shine after colouring or bleaching services
✨ Enriched with:
🌿 Aloe Vera – soothes and comforts sensitive scalps
💧 Sorbitol – helps lock in moisture and prevent dehydration
🛡️ Provitamin B5 – strengthens, protects, and reduces split ends
The result? Soft, healthy looking hair with lasting colour vibrancy
For the ultimate colourcare routine, pair with Elgon Delicate Shampoo
07/09/2026
✨ Keep your colour looking fresh and vibrant with Elgon Colourcare Delicate Shampoo ✨
Specially designed for fine to normal hair, this gentle shampoo cleanses and tones without disrupting the natural balance of the hair or scalp
🌿 Enriched with Aloe Vera to soothe sensitive scalps
💪🏼 Powered by Panthenol to strengthen, protect, and hydrate
💧 Contains Sorbitol to lock in moisture and help prevent dehydration
🐰 Vegan-friendly formula
Perfect for maintaining healthy, radiant results after colouring or bleaching services, leaving hair soft, strong, and full of shine ✨
For the ultimate colourcare routine, pair with Elgon Delicate Conditioner
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| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |