Jodie Rogers Hairdressing

The Benefits of a Keratin Blowdry -
Main benefits of Cocochoco keratin blowdry

1. Frizz-free, smooth hair
• Tames frizz, flyaways, and puffiness
• Makes hair look sleek even in humidity
• Great if your hair goes wild in rain (UK weather 😅)
👉 It literally “calms” the hair texture
2. Super shiny, glossy finish
• Gives that glass-hair shine
• Makes dull or bleached hair look healthy again
👉 Keratin restores the outer layer so light reflects better
3. Repairs damage + strengthens hair
• Rebuilds broken strands from colouring, heat, etc.
• Helps reduce split ends and breakage
👉 Deeply nourishing and restorative treatment
4. Cuts your styling time massively ⏰
• Blow-drying becomes way quicker (up to ~60% faster)
• Less need for straighteners every day
👉 Hair becomes easier to manage and style
5. Long-lasting results
• Typically lasts 3–6 months depending on your hair & aftercare
👉 So it’s not permanent but definitely worth it for low-maintenance hair
6. Humidity + weather protection ☔
• Helps protect against:
• Rain & humidity
• UV damage
• Sea/chlorine water
👉 Keeps your style looking good in different conditions
7. Works on most hair types
• Safe for:
• Coloured / bleached hair
• Curly, frizzy, or damaged hair
• Doesn’t have to make it poker straight (can just smooth)
👉 Suitable for basically all hair types

8. Healthier-looking hair overall
• Feels softer, silkier, and thicker
• Adds elasticity (less snapping)
👉 Hair looks “done” even without styling
• Vegan & often formaldehyde-free formulas (Cocochoco versions)
• Reduces static (no more fluffy winter hair 😭)

Beautiful Colour Refresh 🍂

Transformation for the loveliest client 🫶🏼

A keratin blowdry (also called a keratin treatment or Brazilian blowout) is a smoothing hair treatment that reduces frizz and adds shine. Here are the main benefits:

✨ 1. Frizz Reduction

Keratin coats the hair cuticle, sealing it and preventing humidity from causing frizz — especially helpful in damp climates.

🌟 2. Smoother, Shinier Hair

Hair looks glossy, sleek, and healthier because the treatment fills in porous or damaged areas of the hair shaft.

⏳ 3. Cuts Styling Time

Blow-drying and straightening become much quicker — many people notice their drying time is reduced by 30–50%.

💪 4. Strengthens & Protects

Keratin is a natural protein already found in hair. Replenishing it can make hair feel stronger and less prone to breakage (though it’s not a repair for severe damage).

🌬 5. Long-Lasting Results

Results typically last 2–4 months, depending on:
• Hair type
• Aftercare (sulfate-free shampoo helps)
• How often you wash your hair

🔄 6. More Manageable Hair

Hair becomes easier to detangle and style, and stays smoother for longer between washes.

Customer Hair extensions fitting
Hair was supplied by customer which is a service I provide as long as the hair is purchased from a reputable company

Building back to blonde from an all over auburn copper tone 🍂 giving a stunning multitonal warm strawberry blonde