By Kenzi

A little BTS from yesterday’s mini brand shoot, following our 1-1 Wispy Masterclass 🎥

Every By Kenzi training day includes an optional complimentary mini brand shoot, because I don’t think your training should end when you leave the room.

I want you to leave with the knowledge, confidence and content to actually start putting everything you’ve learnt into practice.

Well done you absolutely smashed it 🖤

Same client. different approach. 👀

In 2019, I gave her a very standard black hybrid set - which was doing nothing for her.

Fast forward to now, and I’ve completely changed the strategy.

A brown angel-wispy set, with the longest wisps placed exactly where her eye begins to slope down, creating lift rather than following the eye downward.

14 days ago, the question was simple: could Niamh build enough momentum in her beauty business to make her second job feel optional?

We set three goals:

50 new followers.
40,000 profile views.
10 new bookings.

She finished with 155 new followers, 80,000 profile views, and 18 new clients.

But the biggest change wasn’t really any of those numbers.

It was watching her go from second-guessing herself, avoiding the camera and needing reassurance… to making decisions, speaking confidently to clients, creating content and actually trusting herself as a business owner.

And after everything these two weeks have shown her, she’s decided not to sign the contract.

This was never about pretending 14 days can magically build a full-time business overnight.

It was about giving something she already had a real chance, and I think she’s done exactly that.

So proud of you 🖤

14 Days to Full-Time🫱🏼‍🫲🏽complete.

And somehow the finale was delayed because she was fully booked yesterday, which feels like a pretty fitting ending 😂

14 Days to Full-Time - Episode 10: taking it offline 📍

We’ve spent the last 10 days working on Niamh’s skills, confidence, content and booking journey… but ultimately, she doesn’t need everyone to know who she is.

She needs the right people, in the right area, to know she exists.

So today we took the challenge offline and went around Wellingborough + surrounding areas putting her name in front of more local people.

Huge thank you to all the lovely businesses who let us leave cards with them:



hair



And yes… we did bottle it in the first shop and yes, some cards may also now be dotted around Asda 😂

A couple of weeks ago, even walking into businesses and introducing herself would’ve felt massively outside Niamh’s comfort zone. Today she did it anyway.

Now we wait and see whether getting in front of more local people turns into more bookings 👀

14 Days to Full-Time - Episode 9: turning doubt into proof 🤍

already offered LVL before this challenge, she just didn’t fully trust herself with it.

So after a mini masterclass with another amazing artist , it was time to see whether that extra understanding actually translated onto a real model.

And this was the result 🥹

This wasn’t about adding another treatment to her price list. It was about taking something she felt unsure about and giving her enough proof to realise she actually knows what she’s doing.

Because sometimes confidence doesn’t come first. Sometimes you do the thing, see the result… and then the confidence follows.

14 Days to Full-Time - Episode 8: I went undercover 👀

Niamh thought she was replying to a completely genuine new client enquiry… It was me 🕵🏻‍♀️😂

I wanted to see how she actually handled a potential booking when I wasn’t there helping, prompting or correcting her.

And this was probably one of the most useful tests we’ve done so far.

Because getting enquiries is one thing, knowing how to confidently guide the right person towards booking is another.

14 Days to Full-Time - Episode 6: from practice to real life.

Two days ago, Niamh struggled to get through a fake consultation with me without second-guessing herself.

Today, I wanted to see what happened when there was a real client sitting in front of her.

And this was the difference🤩

She asked the right questions, explained what she thought would suit the client and, most importantly, trusted herself enough to actually say it.

It wasn’t about perfection. It was about progressing her confidence.

A few days ago I was pulling the answers out of her. Today, I didn’t need to 🖤

14 Day to Full Time - Episode 4: knowing the answer isn’t enough🧠

Niamh’s knowledge was never the problem.

The problem was trusting herself enough to communicate it clearly, recommend what she genuinely thinks is best and sound as confident as she deserves to.

So I put her through consultation role-play: unrealistic inspiration photos, nervous clients, natural-lash concerns, previous bad experiences and people who had no idea what treatment to book💭

Because clients can’t see everything you know inside your head. They only hear how confidently you explain it.

This exercise changed the trajectory of the entire 14 days, as for lash extensions, skill and knowledge have never been a problem, communication and confidence is our block to Niamh becoming full time📅

14 Day to Full Time - Episode 3: building the person behind the business👩🏻‍💼

The funny thing is, Niamh doesn’t lack personality, ideas or confidence everywhere else 😂

This entire brand shoot was actually her idea. She planned every photo, knew exactly what she wanted and directed the whole thing herself.

But the second she had to speak on camera as the face of her business, she froze.

So this episode wasn’t really about getting some nice photos.

It was about helping Niamh become as comfortable being seen in her business as she is being herself everywhere else.

Because she already trusts her work and her ideas.

Now we need to help her trust that people want to hear from her too 🖤