Yardley London
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One of the world's leading fragrance experts since 1770.
Among the world's leading purveyors of quality soaps and perfumes since 1770, Yardley London is one of England's most established perfume houses, having received six royal warrants to date.
Summer, gathered by the stem 💐
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01/06/2026
Introducing Poise: a new addition to our Signature Collection of Highly Concentrated Eau De Parfums from the Middle East
A sparkling blend of bergamot and cherry opens Poise with radiant joy. Its heart of orange blossom, rose and jasmine adds soft, floral elegance, settling into patchouli, cedarwood and vetiver for a warm, beautiful finish.
As recommended by fragrance journalist and author, , and now available at 🛍️
Morning rituals to reconnect with yourself ☕️🌸💫
From taking a quiet moment before the day begins to choosing a fragrance that sets the tone, it’s the small rituals that shape how we feel.
Which scent would be part of your morning ritual? 💬
26/05/2026
Our limited-edition ‘75’ Eau de Parfum is now available at , and we can’t think of a more fitting home for it 🏁 🏎️
A bold blend of citrus, leather, spice and woods, ‘75’ was created in partnership with to honour 75 years of British racing and our iconic link to Formula 1. Now it lives at the heart of British motorsport history.
Planning a half term visit? Silverstone Museum is one of the most immersive days out for motorsport fans of all ages, and ‘75’ makes the perfect Father’s Day gift to pick up while you’re there 🎁
📍 Silverstone Museum, Northamptonshire
A little look back at 💐
We had such a lovely day meeting fragrance lovers, sharing a curated edit of Yardley London favourites, and supporting the wonderful work of .
We’re so proud to have raised £887 for Look Good Feel Better, helping to support their incredible work for people living with cancer.
Thank you to everyone who stopped by, shopped with us and helped support a cause very close to our hearts.
Lily of the Valley Eau de Toilette 💚
Soft pear, delicate lily of the valley and fresh freesia create a light floral scent that feels effortlessly elegant - like fresh flowers on a warm spring morning.
Available at and 🛍️
Chelsea in Bloom has officially begun 💐
This year’s theme, ‘Out of This World’, brings cosmic creativity and incredible floral displays across Chelsea - expect colour, imagination and plenty of photo moments.
Are you planning a visit this week?
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English Daisy Eau de Toilette 🌼
Crisp green leaves, juicy apple and delicate white florals come together in this fresh, dewy scent inspired by blooming spring gardens and sun-soaked mornings. Clean, bright and endlessly wearable.
Available at 🛍️
15/05/2026
This is why we’re donating all sales from Barnes Fragrance Fair to 🤍
At Yardley London, supporting Look Good Feel Better is a partnership that means a great deal to us. This wonderful charity helps people facing cancer rebuild confidence and feel more like themselves through beauty, skincare and wellbeing support.
Swipe to learn more about the incredible work they do, why this cause is so important to us, and how you can help.
🗓️ Saturday 16th May
🎟️ Free entry, with tickets available for talks and workshops via the link in bio.
Bluebell & Sweet Pea Eau de Toilette 💙
Fresh citrus, soft florals and a touch of sweet pea sweetness - light, uplifting and made for sunny days ahead. Think blooming gardens, blue skies and that first hint of summer in the air.
Available at and 🛍️
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