Kya Cheez Hai

We design affordable yet fresh India-centric home and office utility products that relate stories through their theme based characters. These characters add life to and help break the clutter in our mundane work spaces in both the realms. Our basket of product ranges from moustache shaped profile clips to bookmarks, bendable magnets, magnetic clips, over-door hooks, flash drives, etc. These snazzy little tackles are aesthetic, amusing and very effective. In four years, KCH with themes like – “moochh nahi toh kuchh nahi” and “kabhi choti kabhi bun” has reached across India through various retail and online partners and has been able to elicit a response that not only expresses appreciation but also sheer surprise and amazement for the products it offers, much like its name!