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The last day of Navratri known as Navami, is all about worshipping Devi Siddhidaatri. 'Sidhi' means supernatural power and 'Datri' means the awarder. Sitting on a lotus, Devi is believed to possess and bestowing all the mystic powers. This day is associated with pink color which represents hope, self-refinement and social upliftment. Here are few ethnic wears to gear up the festive vibes....

Navratri Day 9: Siddhidaatri - Style With Apurba The last day of Navratri known as Navami, is all about worshipping Devi Siddhidaatri. ‘Sidhi’ means supernatural power and ‘Datri’ means the awarder. Sitting on a lotus, Devi is believed to possess and bestowing all the mystic powers. This day is associated with pink color which represents h...

Mahagauri, the eighth incarnation of Goddess Parvati is worshipped on Maha Ashtami. MahaGauri (means extremely white) is derived from the fair complexion of Goddess. This colour is considered auspicious as it represents ambition, hope and power. Here are few ethnic wears to gear up the festive vibes. Check out these products on Amazon.. COTTON SHOPY Women's Kanjivaram silk Saree Amazon Brand - Anarva Women's Kanchipuram Silk Blend Saree…...

Navratri Day 8: Mahagauri - Style With Apurba Mahagauri, the eighth incarnation of Goddess Parvati is worshipped on Maha Ashtami. MahaGauri (means extremely white) is derived from the fair complexion of Goddess. This colour is considered auspicious as it represents ambition, hope and power. Here are few ethnic wears to gear up the festive vibes...

Kalaratri is the seventh avatar of Goddess Durga. Referred to "the death of Kaal". On the day of Maha Saptami, Goddess Parvati forego her fair skin color and embraced a dark complexion to kill demons Shumbha and Nisumbha. This dark hue on Maha Saptami is a symbol of immense power and divine energy. Here are few ethnic wears to gear up the festive vibes....

Navratri Day 7: Kalaratri - Style With Apurba Kalaratri is the seventh avatar of Goddess Durga. Referred to “the death of Kaal”. On the day of Maha Saptami, Goddess Parvati forego her fair skin color and embraced a dark complexion to kill demons Shumbha and Nisumbha. This dark hue on Maha Saptami is a symbol of immense power and divine ener...

Shashti, the sixth day of Navratri is dedicated to sixth form of Goddess Durga known as Devi Katyayani. It is considered as one of the most violent forms of Goddess Parvati. Since, She was born to Rishi Katya, She is called as Devi Katyayani. This is the most powerful form, so she's hailed as the warrior-Goddess or Bhadrakali to destroy Mahishasura....

Navratri Day 6: Katyayani - Style With Apurba Shashti, the sixth day of Navratri is dedicated to sixth form of Goddess Durga known as Devi Katyayani. It is considered as one of the most violent forms of Goddess Parvati. Since, She was born to Rishi Katya, She is called as Devi Katyayani. This is the most powerful form, so she’s hailed as the....

The fifth day of Navratri, i.e Panchami is dedicated to the fifth form of Goddess Durga known as Skandamata, where the Devi is seen holding Lord Kartikeya in her right arm and riding a ferocious lion. On this day, green color is considered auspicious as it is associated with power, renewal and energy. Here are few ethnic wears to gear up the festive vibes....

Navratri Day 5: Skandamata - Style With Apurba The fifth day of Navratri, i.e Panchami is dedicated to the fifth form of Goddess Durga known as Skandamata, where the Devi is seen holding Lord Kartikeya in her right arm and riding a ferocious lion. On this day, green color is considered auspicious as it is associated with power, renewal and energ...

On the fourth day, i.e Chaturthi, Devi Kushmanda is worshipped. The Devi is credited with creating the universe with her divine smile. Referred to as "the smiling Goddess". On this day, yellow color is considered auspicious as it stands for brightness, happiness and cheer in our lives. Here are few ethnic wears to gear up the festive vibes. Check out these products on Amazon.....

Navratri Day 4: Kushmanda - Style With Apurba On the fourth day, i.e Chaturthi, Devi Kushmanda is worshipped. The Devi is credited with creating the universe with her divine smile. Referred to as “the smiling Goddess”. On this day, yellow color is considered auspicious as it stands for brightness, happiness and cheer in our lives. Here are ...

The third day, Tritya is dedicated to the third form of Devi known as Mata Chandraghanta. After marrying Lord Shiva, Goddess Parvati adorned her forehead with half-moon, hence called as Chandraghanta. Her favourite color is royal blue This is a dark hue and is often associated with negativity, but this also symbolises zeal and determination to destroy evil. a symbol of immense power and divine energy....

Navratri Day 3: Chandraghanta - Style With Apurba The third day, Tritya is dedicated to the third form of Devi known as Mata Chandraghanta. After marrying Lord Shiva, Goddess Parvati adorned her forehead with half-moon, hence called as Chandraghanta. Her favourite color is royal blue This is a dark hue and is often associated with negativity, but t...

The second day of Navratri, i.e Dwitiya, is for the invocation of Goddess Brahmacharini. The Goddess walks bare feet with a japamala and kamandalu in her hand. Goddess Durga observes the state of celibacy doing penance and her unmarried self is worshipped as Brahmacharini. Beauty and fearlessness are both associated with the red color. Here are few ethnic wears to gear up the festive vibes....

Navratri Day 2: Brahmacharini - Style With Apurba The second day of Navratri, i.e Dwitiya, is for the invocation of Goddess Brahmacharini. The Goddess walks bare feet with a japamala and kamandalu in her hand. Goddess Durga observes the state of celibacy doing penance and her unmarried self is worshipped as Brahmacharini. Beauty and fearlessness ar...

The festival of Navaratri commences with the worshipping of Mata Shailputri- the daughter of Himalaya, the mountain. Shailputri symbolises Mother Nature. In this form, The Goddess rides a bull and carries a trishul in her right hand and lotus on her left hand. On this day, white color is considered auspicious as it represents purity, peace and meditation. Here are few ethnic wears to gear up the festive vibes....

Navratri Day 1: Shailaputri - Style With Apurba The festival of Navaratri commences with the worshipping of Mata Shailputri- the daughter of Himalaya, the mountain. Shailputri symbolises Mother Nature. In this form, The Goddess rides a bull and carries a trishul in her right hand and lotus on her left hand. On this day, white color is considered....

Namaste All!! 🙏🏼 Navratri is observed in the honour of Goddess Durga. These nine days of Navratri are solely dedicated to the nine avatars of Goddess Durga. And on the tenth day, i.e Dashami, we celebrate Dusshera, remembering the sacrifices and the victory of good over evil to restore and protect the Dharma. The eastern and southern states celebrate Dusshera to commemorate the Maa Durga over the demon Mahishasura....

Let’s blend Tradition & Fashion this Navratri!!! - Style With Apurba Namaste All!! 🙏🏼 Navratri is observed in the honour of Goddess Durga. These nine days of Navratri are solely dedicated to the nine avatars of Goddess Durga. And on the tenth day, i.e Dashami, we celebrate Dusshera, remembering the sacrifices and the victory of good over evil to restore and pro...

Hi Guys!! Have you ever had instance in life or may be any occasion, where you don't remember the fragrance of loved ones. Nothing is more memorable than smell. I feel we wear outfits that suits our personality but we wear perfume that suits our identity. It's the last touch of our styling, which we never miss. And honestly, people definitely notice the dress you wear, the handbag you hold but they get attracted or interested only when your perfume has that WOW factor....

Nothing is more memorable than a smell.. Don’t you agree? - Style With Apurba Hi Guys!! Have you ever had instance in life or may be any occasion, where you don’t remember the fragrance of loved ones. Nothing is more memorable than smell. I feel we wear outfits that suits our personality but we wear perfume that suits our identity. It’s the last touch of our styling, whic...

Perfume (French: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics....

New to Fragrance?? This one’s for YOU!! - Style With Apurba Perfume (French: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Modern perfumery began in the late 19th century with...