SEO Book Lab

Have a happy, prosperous Diwali.

The Ultimate Web Content Writing Checklist for SEO

The Ultimate Web Content Writing Checklist for SEO Find tips on reader experience, SEO-friendliness & content quality, with pre-publishing checklists for the best SEO content writing possible.

The Ultimate 45-Point SEO Checklist for 2021

seoclarity.net Trust us: this is THE ultimate SEO checklist for anyone optimizing a website to generate search visibility, rankings, traffic, and conversions.

What is Structured Data? And Why Should You Implement It?

ahrefs.com Learn how to implement structured data.

What is Technical SEO? 11 Best Practices

ahrefs.com Fix common technical issues today.

Top 15 Chrome extensions for social media marketers - Search Engine Watch

searchenginewatch.com From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.

How to Get to the Top of Google's Search Results [Interactive Guide]

ahrefs.com It's not rocket science.

The Top 109 Free SEO Tools You Should Be Using

searchenginejournal.com Looking to achieve better SEO results for the lowest possible cost? Here are the best 109 free SEO tools to help you do your job better.

How Long Should Blog Posts Be? (The 'Truth')

ahrefs.com It's time to stop obsessing over word count.

Rand Fishkin

It's a rough job search for aspiring marketers in 2020, which is why I made https://sparktoro.com/blog/survey-734-marketing-professionals-share-how-theyre-hiring-in-the-2020-recession/

My latest post has all the data from 734 marketers who answered a bevvy of questions about how they got into the field, essential skills, tactics their organizations use most, advice they have for aspiring marketers, and more.

A huge thank you to everyone who contributed. I hope this data can help the next generation prepare for jobs in this wonderfully giving field.

Rand Fishkin

The final post in my 'Secret to Ranking #1 in Google' is ALIVE: https://sparktoro.com/blog/the-dirty-secret-to-ranking-1-in-google-part-3-of-3/

Today I'm covering engagement signals, and how publishers, brands, artists, and those with influence over searchers can use (and sometimes abuse) those signals to change conversations, craft cycles of monetizable bias, and disseminate misinformation.

Rand Fishkin

As promised, here's part 2 in the 3-part series: https://sparktoro.com/blog/the-dirty-secret-to-ranking-1-on-google-part-2-of-3/

The Dirty Secret to Ranking #1 in Google.

Today's post focuses on those top ranking results that are just tolerably irrelevant enough to help Google extract billions in extra income. Usually, paid ads have to achieve thresholds of relevance (and CTR) to rank #1, but for many branded queries, that threshold is unusually low. More details in the post.

Rand Fishkin

New blog post: https://sparktoro.com/blog/the-dirty-secret-to-ranking-1-on-google-part-1-of-3/

The Dirty Secret to Ranking #1 in Google.

My latest post is part one in a three part series covering how Google's approach to rankings in 2020 has changed the incentive structure of creating for the web, altering everything from web marketing and SEO to entrepreneurship, investing, and content creation.

What Is Semantic Search? How It Impacts SEO

ahrefs.com Understand and adapt your SEO for semantic search.

JavaScript SEO: What You Need To Know

ahrefs.com Don't let JavaScript be your SEO downfall.

Google Sheets + SEO = 15 tips en 15 minutos #VamosTalegon

slideshare.net Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.

JavaScript rendering and the problems for SEO in 2020

searchenginewatch.com Croud's VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements.

26 Best Free Chrome Extensions for SEOs (Tried & Tested)

ahrefs.com We use a lot of these in our everyday work here at Ahrefs.

What are SERPs? Search Engine Results Pages Explained

ahrefs.com Learn why SERPs matter for SEO, how to get in them, and how to show up in SERP features.

Alt Text for SEO: How to Optimize Your Images

ahrefs.com Learn why alt attributes are important and how to write good ones.

SEMrush

When you repurpose your content you can get multiple pieces of content out of just one. It can save your time = resources = money 💸 Below you can find some content repurpose ideas:

💡Turn a text blog post into an infographic, SlideShare presentation or a video.
💡Segment a long article or video into shorter pieces that you can publish as a series.
💡Combine short content pieces to create a white paper or a long-read article.
💡Create social snippets & informative images with numbers, quotes, highlights from the post and share multiple times across your social media channels
💡Host a webinar and turn the transcription into a blog post.
💡Turn your blog post into a series of educational newsletters.
💡Turn your long read pillar post into an ebook and gate it.

More tips in our 2020 content marketing strategy guide http://bit.ly/2HaI4jb

10 Silent killers that affect your website speed - Search Engine Watch

searchenginewatch.com You should be alarmed if your site loads after three seconds. Discover lesser-known causes of website speed killers and the best solutions for them.

Google Penalties on Guest Post Articles - Search Engine Journal

searchenginejournal.com Publishers are reporting that Google has issued Manual Actions to sites because of guest posts.

Google’s new treatment of nofollow links has arrived - Search Engine Land

searchengineland.com Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.

How to Repurpose 1 Blog Post into 80+ Pieces of Content

searchenginejournal.com Here's a process for creating a piece of content, applying it to different platforms and formats, and mapping from the top to bottom of the funnel.

Google Crawl and Indexing Update March 1, 2020 - Search Engine Journal

searchenginejournal.com Google is updating how it crawls and indexes nofollow links. Fix these potential issues before March 2020.

Large Scale Study: How Data From Popular Keyword Research Tools Compare

backlinko.com A large scale look at how the data in keyword tools like Ahrefs, SEMrush and Moz Pro compare to each other.

90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]

ahrefs.com We studied almost one billion websites and found that ~91% get no traffic from Google.

Microsoft judged SEO is the hardest skills in the marketing 2020.
And I love doing SEO ..

Video: Google Image Search Ranking & Optimization

seroundtable.com Google has released a new video on how image search rankings work. John Mueller of Google answered how to rank images on Google and provided useful tips on the topic. John said the most important thi