Purearth
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Award-winning, fair wild, luxury skincare and wellness rooted in ancient Ayurvedic wisdom. Equal. Ethical. Ecological.
Purearth is an iconic, award winning Ayurvedic skincare and wellness brand. Pure, potent and precious, our high performance creations marry green chemistry for proven results. Leaping Bunny Cruelty Free certified, our botanicals are foraged from the soaring altitudes of the Himalayas, enabling fair trade not aid. Proprietary, small batch formulations composed of organic, Vedic, biodynamic ingredients that respect seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms.
14/05/2026
Foraged in the forests. Proven in the cell.
Sustainably hand harvested and hand pressed by our women collectives, yielding uncorrupted botanical matrices. Powering visible clinical results.
Bitter Apricot All Over Oil 🍑
📸
Testing a batch of Qing in our lab today 💚
The Emerald Melt - Moringa, neem, nettle, Gotu kola - adaptogen powered, solar infused and macerated for maximum potency.
10/05/2026
standing at her feet,
I feel like a tiny speck of sand -
look how she holds me anyway.
mother earth-
carved in pale earth and endless sky.
in reverence and awe,
i tread softly.
not to conquer, but to gather
the majestic wisdom of the himalayas
with open arms full of gratitude.
she is raw, ancient, purearth
when we surrender before her vastness,
we truly remember our place.
🏔️☁️🤎
08/05/2026
Honoured to speak on Ayurveda - the science of longevity and my book Beauty Unbottled - Timeless Ayurvedic Recipes & Rituals at the inaugural Viksit Bharat Dialogue Series - The Consulate General of India, Hong Kong & Macau 🙏🏽🇮🇳
PUREARTH. Where ancient Ayurvedic wisdom meets the vanguard of clinical science. 🔬🌿
We don’t just formulate skincare; we engineer Longevity Alchemy. By utilizing wild-harvested Himalayan botanicals as biological catalysts (*Yogavahi*), we create the perfect cellular environment to drive modern clinical actives deep into the dermis.
No inflammatory resistance. Just profound, uncompromising cellular renewal.
Discover the science of synergy at the link in our bio. ✨
22/04/2026
Hello PureTribers,
I took this photo of a weathered sign high up in the Himalayas. It’s simple, powerful message - the very heartbeat of Purearth: “Every day is Earth Day.” 🌳
When I started this journey, it was born from a deep, spiritual reverence for our planet and the incredible women who nurture it. To me, true beauty is synonymous with ‘slow luxury’ and ‘conscious craftsmanship’.
At Purearth, we have never rushed the process. We pour our hearts into artisanal creations that honour the soil, the seasons, and the sacred wisdom of the earth.
Treading lightly on this beautiful planet is non-negotiable for us. It’s why we are so fiercely committed to low waste practices, housing our botanical formulas in infinitely recyclable violetglass and thoughtfully packaging with FSC certified paper to protect the forests we cherish.
But true sustainability goes above and beyond the environment—it’s about sustaining communities. If you swipe these slides you’ll see the radiant smile of one of our harvesting partners. At our sister organisation the PPF Foundation, our guiding philosophy has always been fair trade, not aid. We proudly pledge 10% of our profits to fund women-led initiatives, empowering the marginalized women who ethically wild-harvest our ingredients to achieve financial independence and social equity.
When you bring Purearth into your home, you are joining a movement of love, equity, and earth-conscious living. Thank you for walking this path with me, and for helping us leave the world a little more beautiful than we found it.
Happy Earth Day, today and every single day. With much love and gratitude,
Kavita ✨🏔️
Rising Bharat Summit 2026 🇮🇳✨
Incredibly honoured to attend summit at the iconic Bharat Mandapam, and to be chosen as the Official Gifting Partner for this monumental event. 🇮🇳🌿
The energy - absolutely electric! We are witnessing a true celebration of India’s unstoppable momentum, first hand, up close and personal, with an inspiring keynote address by Hon. PM ji, insights from Union Ministers, stalwart journalists and the rising stars of a new India.
With a diverse and dynamic lineup of trailblazers—from cinema’s shining star , to the incredible Yung Dsa making Pune proud, Reble rapping for us in true Dhurandhar style and the boy wonder 🎬🎤🔥
As we witness the dawn of a , we are deeply humbled to be a small part of this journey. For us at Purearth, this is more than just a summit; it’s a global platform to shine a spotlight on the incredible local artisan, women-led businesses that form the true backbone of our nation.
When women rise, Bharat rises. 🤎🙌 Here’s to celebrating homegrown heritage, sustainable luxury, and the unstoppable spirit of India!
13/04/2026
Thank you for inviting me to speak on Ayurveda & Women’s Reproductive Health 🙏🏽 Consulate of India in Hong Kong & Macau 🇭🇰 🇮🇳
Meet the Ultimate Himalayan Rose Ritual by Purearth 🌹
Our cult-fave Wild Rose Himalayan Mist marries our Omega 7 Ceramide boosting Gulabo Rose & Seabuck Face Creme to deliver clinical-grade results with an unparalleled sensorial experience.
✓ visible improvement in hyperpigmentation, elasticity and dryness
✓ upto 43% improvement in skin hydration
✓ Ethically sourced, fair trade and Cruelty-Free International Approved.
Tap to discover the ritual that has our community saying, “Once you fall in love, there is no looking back.” ♥️
Barrier boosting, clinically proven botanical actives pair with the ultimate hydration halo to brighten & hydrate - revealing your most luminous skin yet ✨
-ritual
ILLUMINE SUPERCRITICAL FACE OIL - ULTIMATE RADIANCE RITUAL✨
An award-winning, wild-foraged elixir. We extract the purest Himalayan wildcrafted sea buckthorn and rosehip seed via supercritical CO₂ to preserve their rare omega-7 and potent bioactive phytonutrients. Breathe in precious plant-essence aromatics as this luxurious golden oil repairs, protects, and renews your most radiant skin.
Harpers Bazaar India ‘Best Face Oil’
✨Barrier Boost: Deeply replenishes and strengthens the skin’s natural defense.
✨Firm & Plump: Boosts elasticity and supports healthy skin cell turnover for a refined skin texture.
✨Brighten & Even: Active botanicals help fade discoloration and target blemishes for a unified, luminous complexion.
Cruelty Free International Approved. Vegan. Fair Trade.
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Delhi
110074
Opening Hours
| Monday | 11am - 6pm |
| Tuesday | 11am - 6pm |
| Wednesday | 11am - 6pm |
| Thursday | 11am - 6pm |
| Friday | 11am - 6pm |
| Saturday | 11am - 6pm |
| Sunday | 11am - 6pm |
