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The Most Popular Instagram Hashtags on the Planet in 2023 (+ Free Tool)
Werner Geyser
by Werner Geyser
Last Updated: December 14th, 2022
12 min read
Influencer Marketing
You should never underestimate the importance of the simple Instagram hashtag. It plays a vital role in spreading your Instagram reach, and it helps develop your following.
When Simply Measured carried out research on Instagram usage, they found that 88% 0f brand posts include at least one hashtag and posts with at least one hashtag average 12.6% more engagement than those without. People began using hashtags online as far back as 1988 on a platform called IRC β Internet Relay Chat. Even back in that prehistoric internet age people used hashtags for the same reason they do today β to group messages and other content into categories.
The first known social media usage of hashtags was in October 2007 when Nate Ridder of San Diego, California, tagged his social messages with #SanDiegoOnFire β informing people about the wildfires his local area was suffering at the time.
Twitter was the first platform to officially adopt the hashtag in 2009, meaning that any tag starting with # became automatically hyperlinked.
It was not long before most of the other networks added support for hashtags on their platforms. This includes Instagram, which has probably seen the most significant uptake of hashtag usage. Unlike Twitter, where most people recommend that you should not use more than two or three hashtags in a single tweet, Instagram encourages large-scale hashtag usage. It is common for people to include up to 20 hashtags in a single post, and many use the maximum they are permitted β 30 hashtags.
Check the popularity of any hashtag on Instagram
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Most Popular Instagram Hashtags Summary:
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The 100 Most Popular Instagram Hashtags
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Read more
The Purpose of Using Instagram Hashtags
Hashtags are used to help you group content. These can either be general hashtags that everybody uses β in which case you are grouping your posts and images with others who upload similar content. Alternatively, many businesses create niche hashtags to develop interest, and to consolidate posts relating to a particular product or campaign together.
Most Instagram users love to boost their following. But there is little point in being followed by somebody with entirely different interests to you. By using appropriate hashtags with your content, you are making your posts available to people who have an interest in the same subjects. And if they like your posts, they are likely to follow you in the hope of seeing more content on the same topic.
Even if people don't go as far as following you, they may like the content of yours that they come across when searching for a particular hashtag. When you use hashtags, you are effectively helping Instagram sort and organize your posts β helping them reach people who will value them.
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most popular instagram hashtags
The 100 Most Popular Instagram Hashtags
Currently, the 100 most popular Instagram hashtags are as follows:
#love
#instagood
#photooftheday
#fashion
#trending
#explorepage
#viral
#tbt
#like4like
#followme
#picoftheday
#follow
#me
#selfie
#summer
#art
#instadaily
#friends
#repost
#nature
#trendingnow
#fun
#style
#smile
#food
#instalike
#likeforlike
#family
#travel
#fitness
#worldcup
#tagsforlikes
#viralpost
#nofilter
#life
#beauty
#amazing
#instamood
#igers
#instagram
#photo
#music
#photography
#makeup
#dog
#beach
#sunset
#model
#foodporn
#motivation
#followforfollow
#sky
#lifestyle
#design
#gym
#f4f
#toofunny
#cat
#handmade
#hair
#vscocam
#bestoftheday
#vsco
#funny
#dogsofinstagram
#drawing
#artist
#f4fl
#flowers
#baby
#wedding
#memes
#instapic
#pretty
#photographer
#instafood
#party
#inspiration
#lol
#cool
#workout
#motivation
#swag
#fit
#healthy
#yummy
#blackandwhite
#foodie
#insta
#home
#christmas
#black
#memes
#winter
#pink
#sea
#landscape
#blue
#london
#holiday](https://img4.beautynailhairsalons.com/655/793/326699566557934.jpg)
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