Selfnamed

"I realized I needed to stop searching for a luxury skincare brand that reflected me and create it myself. That is when ANNAGA was born."

👑 Shannon Balenciaga had TV, entertainment, and the House of Balenciaga. What she didn't have was a skincare brand that felt like her. So she built one, with Selfnamed's ready-made formulas and zero minimum orders.

Two years and a hero product she never planned for (a retinol alternative collection) later, ANNAGA has grown into skincare, hair, body, men's, baby care, and makeup. And Shannon still tests every formula herself before it gets her name on it.

Learn more about how Shannon built her brand on our blog: https://selfnamed.pulse.ly/lt8gdxi9uc

Running a small salon means doing the work of several people at once. 💆

Every bit of manual admin eats into the time you could spend with clients instead.

The right software fixes that: booking, reminders, payments, and follow-ups running on their own, so rebooking never stops even on your busiest weeks.

We compared the 10 best salon software options for small businesses and got insights straight from the people building them ✨

Full comparison is in the link in bio 🔗

Running a small salon means doing the work of several people at once. 💆

Every bit of manual admin eats into the time you could spend with clients instead.

The right software fixes that: booking, reminders, payments, and follow-ups running on their own, so rebooking never stops even on your busiest weeks.

We compared the 10 best salon software options for small businesses and got insights straight from the people building them! ✨

Full breakdown is link in bio 🔗

Caffeine + Vitamin C + hydrogel: A triple-trend product ✨

Eye care is a strong category for beauty brands, and hydrogel patches give customers an easy product to understand, use, and repurchase.
Now, you can bring the format into your own range with a targeted caffeine + vitamin C formula.

Meet Caffeine + Vitamin C Energizing Hydrogel Eye Patches – K-beauty-inspired eye patches combining two highly recognizable skincare ingredients with a lightweight hydrogel format.

Love creating content about the beauty industry? 🎬 You can earn from it.

Share something you believe in, your audience buys, and you earn a cut. That's the whole idea behind the Selfnamed affiliate program: 10% commission on every order your audience places, for six months after they first buy. No cap, no minimum following, just a link and a promo code that gets credited to you.

Beauty educators, salon owners, content creators, anyone building a brand of their own already has what it takes. An audience, a niche you know, and people who trust your word.

TikToks every day? An Instagram grid to match? YouTube? And do you really need to juggle every platform in the first place? 😵‍💫

Learning how to build a brand on social media starts by ignoring some of that noise.

Before you plan another content calendar, get clear on your identity, your platform, and your content pillars. Swipe through for the basics.

Read the full breakdown on our blog: https://selfnamed.pulse.ly/q8dn1jwtzh

Tariffs were supposed to bring beauty manufacturing home.
New NielsenIQ data says otherwise: American-made beauty's dollar share slipped to 19.6% this year while Chinese and South Korean made products keep climbing.

Meanwhile - Liberty turned a sold-out advent calendar into a full campaign, Beautyspace bet an entire NYC store on the idea that minis are the future, and Dollar Shave Club made its first-ever acquisition to build a beauty platform beyond razors.

📸 Brand new styles with Pro

With fresh mockups and trending product releases, we're racing to make customization as varied as possible. New to Selfnamed Pro, more visuals for the same subscription plan.

We've added three brand-new styles, rendered across 160 products 🤩

That's on top of the 300+ mockups we rolled out for the Pro launch, so you've got more ways than ever to match your product listings to your brand.