L'OCCITANE en Provence

c symbol of Provence.

1980: While exploring the world for new ingredients and traditional techniques, Olivier learns about the women who produce shea butter in Burkina Faso, Africa. After discovering its incredibly nourishing qualities, he places a large order before returning to Provence, and the adventure in Burkina Faso begins.

1981: The first L’OCCITANE factory and store open in Volx, Provence.

1990: L’OCCITANE becomes a fragrance merchant, buying a barge to distribute its products, speading the aromas of the gardens of Provence.

1992: The first L’OCCITANE boutique opens in Paris on Rue Vavin.

1996: L’OCCITANE boutiques open in New York City and Hong Kong.

1997: As a sensorial brand, L'OCCITANE is one of the first companies to feature Braille labeling on its products.

1997: L’OCCITANE opens its first boutique in Japan.

1999: The verbena harvest collection launches.

2001: L'OCCITANE partners with ORBIS, an international NGO that fights blindness.

2002: International launch of the Immortelle Skincare Collection.

2006: The L'OCCITANE Foundation is created with two long-term missions: the support of the blind and the economic emancipation of women.


2009: In order to benefit both our customers and the environment, L’OCCITANE begins to offer eco-refill packaging.

2010: The L’OCCITANE Foundation partners with Aide et Action to support women’s literacy centers in Burkina Faso.

2011: Immortelle Divine Cream receives the “Best Miracle Cream” award following user trials organised by the Anti-Aging Beauty Bible.

2011: Our online magazine, Fantastic Provence, is launched in order to promote the knowledge and love of the south of France.

2012: L’OCCITANE now has over 2,700 stores all over the world!