Kim Loy Studios
Permanent Makeup Artist and Trainer with a passion for crafting Hyperrealistic Brows, and guiding fellow PMU Artists to reach consistent $10k months.
https://www.skool.com/hyperrealism-brows-mastery/about Permanent Makeup Artist and Trainer with a passion for crafting Hyperrealistic Brows, and guiding fellow PMU Artists to reach consistent 10k months.
21/08/2026
September is now full.
And October has already been reserved.
Thank you for the incredible interest in my 3 Day Hyperrealism Brows Training in Amsterdam.
Because so many of you have reached out, I am opening new dates for the months ahead.
13 & 14 November
11 & 12 December
15 & 16 January
12 & 13 February
This beginner PMU training is for artists who want to learn Hyperrealism Brows, machine hairstrokes, brow mapping and the foundations of building a PMU business.
Your model day is scheduled only when you are ready, so you have time to practise, build confidence and prepare for your first live model.
Joining the interest list early helps me plan each place and arrange the right model day for every student.
Ready to start your PMU career?
DM TRAINING or email [email protected] to enquire.
Kim Loy Studios · Amsterdam
21/08/2026
MODEL CALL
Saturday 19 September
Amsterdam
A unique opportunity to have your Hyperrealism Brows created by Kim Loy during a live demonstration training.
Model fee: €400
Your brows will be designed and created by Kim, while the technique is demonstrated during her beginner training.
To apply, send us a DM with a clear photo of your brows in natural daylight.
Kim Loy Studios · Amsterdam
18/08/2026
If you are searching for PMU training in Amsterdam, permanent makeup training for beginners or a Hyperrealism Brows course, send me a DM or email [email protected].
I have space for one beginner this September.
Kim Loy Studios · Amsterdam
You do not start your own business just to have less time for your life.
One of the things I value most about having a PMU business is flexibility. The freedom to shape my week around my family, my energy and the life I want to live.
That does not mean it is easy. It means building with intention.
A strong skill. A clear service. The confidence to work with the right clients. A business that supports you instead of taking over every part of your life.
If you have been thinking about starting your career in permanent makeup, my beginner Hyperrealism Brows Training is designed to give you that foundation.
You will learn the Hyperrealism technique, how to start your PMU business and how to build confidence before working on your first live model.
Your first two training days are 18 and 19 September in Amsterdam. Your model day is scheduled separately, once your latex work is ready.
You will also have 12 months of support, including weekly feedback on your homework, so you are not left to figure it out alone.
I have space for one beginner this September.
Send me a DM or email [email protected] if you would like to have a conversation.
15/08/2026
You do not need to do everything to build a business people trust.
Most PMU artists think more services mean more opportunity. But when you offer everything, it becomes harder for people to understand why they should choose you.
Specialising is not limiting. It is clarity.
When your technique is clear, your healed results become more consistent. When your results become more consistent, you trust your pricing. And when you trust your pricing, the right clients start to trust you too.
That is how a calm business is built. Not by rushing. Not by doing more. By going deeper into one skill and becoming known for it.
Hyperrealism Brows Mastery is 12 months of building that foundation.
Technique.
Healed results.
Weekly video feedback.
Business clarity.
Support while you work on real skin.
If this resonates, book a clarity call via the link in bio.
Kim Loy Studios · Amsterdam
13/08/2026
Your next technique should feel like an evolution.
If you already understand brow shape, balance and client care, you are not starting from zero.
Hyperrealism Brows brings a new level of movement, depth and softness to the work you already love.
It begins with the pattern. Then the technique. Then the movement.
Stroke by stroke, you learn how to create machine hairstrokes that look refined, natural and completely at home on the face.
The 3 Day Hyperrealism Brows Training is for PMU artists who are ready to move beyond microblading and learn hyperrealism with clear guidance, close feedback and a foundation they can trust.
Ready to explore Hyperrealism Brows?
DM TRAINING or email [email protected] for details.
The honest truth about starting in PMU. What no one tells you.
You will leave your first training feeling nervous and unprepared. That is completely normal. Every artist starts there.
Invest in the best course you can. Overcrowded rooms produce under-supported artists. Find someone whose work you love and train with them. Not the cheapest option. The right one.
Do not fall into the trap of discounting. It attracts the wrong clients, and once your work is on sale, it is very hard to stop.
Not every set will be your best. Give yourself grace. Every skin type teaches you something, and every session moves you closer to the artist you want to become.
Stop comparing your beginning to someone else’s highlight reel. They post their best work, not their hardest days.
And remember. Good technique is only half of it. You also need to know how to run a business.
If you are ready to start with the right foundation, my 3-Day Hyperrealism Brows Training in Amsterdam is designed exactly for this. Small group. Hands-on. From theory to your first live model.
Amsterdam · 18 & 19 September
DM or email [email protected]
Kim Loy Studios · Amsterdam
07/08/2026
Thin. Sparse. Invisible.
She had brows. They just needed to be seen.
This is hyperrealism PMU. Not a drawn-on shape. Not a block of color. Individual strokes, placed one by one, designed to look exactly like real hair.
The result is brows that belong to her face. Natural. Defined. Effortless.
No pencil needed in the morning. No filling in. Just her.
Ready for yours? Book via link in bio.
Kim Loy Studios · Amsterdam
Still struggling with the upward flick? Watch this.
The most common mistake is starting at an angle and trying to work your way up. That is why it feels forced.
The fix is simple. Start perpendicular. Pen pointing straight up. Go into the skin from the middle of the stroke, slow tick-tack movements, and then fast flick out.
Up and then out. Up and then out. Every time.
The same applies for shaded strokes. Always start perpendicular, always work from the middle.
Once this clicks, everything becomes smoother.
Save this and try it on latex first.
Kim Loy Studios · Amsterdam
Klik hier om uitgelicht te worden.
Adres
Amsterdam
1053KM