LONGBLACK

We here at LONGBLACK have taken a sophisticated hot brew and have made it available in the form of bliss on your feet.

Locally Kiwi designed, this luxurious, beautiful cotton has been woven to feel sleek and sexy even on the most unfortunate of hairy legs! LONGBLACK is a premium sock that is delivered as fresh as the newly roasted beans at your local café in Auckland. LONGBLACK socks are also packaged with local barristers’ beans each and every week in a specially designed package in order to lock in the aroma of roasted beans included in each pack. LONGBLACK is a concept that all Kiwis have been waiting for. Whether Blue Collar or White Collar, innovative yet simple socks are guaranteed to put a smile on even the most sarcastic of faces. We live in an era where the stress of the rat race can weigh us down. LONGBLACK exists like the light at the end of the tunnel to give optimism to even the worst of days. How many of us remember where we last purchased our socks apart from the gift from your Granny? We here at LONGBLACK have come to your rescue by producing a pair of socks you can count on, at least until your next Christmas present from Granny. So do away with the hassle of the sock search and make LONGBLACK SOCKS - YOUR SOCKS.

02/01/2026

HAPPY NEW YEAR ‘26 / Wishing you the best always

#2026

23/02/2025

We ride with —your ultimate everyday companion. A must-have essential for every man.

16/12/2024

Celebrate the joy of the Christmas season with ! Our exclusive traditional Christmas package is the perfect way to share love and festive cheer. 🎄✨🎁

-operate

20/08/2024

Special Delivery of the day / The Ultimate Father’s Day Gift Idea ✨

27/05/2022

featured on fashion editorial w/
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Model

03/01/2022

NEW VISION for in 2022 / We love to share and drive with you all New Zealand 🧦🧦🧦

24/12/2021

Merry Christmas 🎄🎁 Thank you for a great support this year! We hope you all have a great holiday and see you guys back in 2022 at all stockists in NZ 🙏