Showroom 22
Showroom 22 launched in 2002 as the first dedicated fashion PR agency in New Zealand.
Today the agency manages a broad range of marketing initiatives for fashion, beauty and lifestyle brands from around the world.
26/05/2026
SKIMS IS COMING TO NZ • , the global fashion brand co-founded by & , will be available for the first time in New Zealand at the new .store department store on Queen Street, set to open in August 2026 • Founded in 2019, SKIMS has become one of the most culturally influential fashion brands globally, redefining modern essentials through technically constructed underwear, shapewear, loungewear, and swim designed for every body • As the first brand announcement for the soon-to-open Faradays, Creative Director and co-founder said: “We wanted to open the fashion conversation at Faradays with a brand that the world already loves, but that New Zealand has never had access to. SKIMS does that perfectly. It is one of the most culturally relevant brands in the world right now, and the fact that it is also genuinely accessible — that the entry point is real and the sizing is inclusive — makes it exactly the kind of brand we want to champion from day one.” • “Bringing SKIMS to New Zealand for the first time through Faradays marks an exciting milestone in the brand’s continued international expansion,” said Jens Grede, CEO and Co-Founder, SKIMS. “Faradays’ distinctive point of view and strong connection to the local customer on Queen Street make them the ideal partner to introduce SKIMS to the market while delivering an experience that feels consistent with our global brand vision.” • For further information and imagery please contact Showroom 22
25/02/2026
GARMENTS THAT FEED THE EARTH • For two decades, has been uncompromising in its belief that clothing should come from nature and return to it without harm • By turning their end-of-life, 100% cotton and plastic-free garments into organic biochar, this is now a reality, making Kowtow the first global fashion brand to do so at scale • The result is a closed-loop, returning textiles to the earth in their entirety • A huge congratulations to our friends at Kowtow for being the change our industry needs •
10/02/2025
WELCOME BACK, adidas • In the mid-2000s as our agency started to attract larger, international brands, adidas Oroginals was one of the first brands to put their trust in us • Their unique way of hyper-localizing a global brand through community and content was and still is world-leading • We’re thrilled to have back with us in the showroom for 2025 and to continue to nurture their creative spirit • Contact Isabelle and Jessica for any and all adidas requests • ///
01/05/2024
SHOWROOM 22 TURNS 22! • This month we celebrate our 22nd birthday as an agency • From our beginnings in a small space on Auckland’s High Street that was rented month-by-month to now having an established and trusted brand within New Zealand fashion, media and marketing, it’s been an incredibly rewarding journey • Thank you to my early mentors and those who inspired me, especially and plus my earliest clients including and • Thank you also to my industry peers who have become great friends and collaborators like Steve & Liam from , Mark at , , .hume , and so many more • Thank you to my team, current and past, and to anyone who’s stepped through our showroom doors or been a part of an event, read a story or supported one of our clients, you are all part of the journey ❤️ Murray
13/03/2024
CREATORS REJOICE! • Come and join us next Thursday 21st March at the third Creators’ Assembly! • We created this event to connect up-and-coming fashion and lifestyle creators with established professionals to open up opportunities and create work • Whether you’re a model, influencer, writer, photographer, make up artist, stylist or artist, join our team and our special industry guests to get a foot in the door! • Email Isabelle and Kajal at [email protected] to RSVP before March 19th 😎
26/07/2023
FLY WITH ME • are seamlessly blending style and functionality with their latest running shoe, the Tree Flyer 2 • The running shoe you love is back and looking better than ever with an updated stylish design, new colour ways, improved grip, and a lower carbon footprint of 7.1 kg C02E • Whether you’re a frequent flyer or running rookie, the Tree Flyer 2 will deliver a swift and smooth experience no matter the distance • Enjoy less carbon and more fun, shop the Tree Flyer 2 online and in-store now!
17/06/2023
13/06/2023
Cosy on in with the goods to keep you looking (and feeling) your best. From top to toe, Deadly Ponies is your destination for sumptuous, winter dressing.
Shop our scarves & jackets at https://rb.gy/6g19o
Click here to claim your Sponsored Listing.
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