Lucid Leef Skincare

One of the perks of owning your own business is that nobody can tell you what you can and can't post.

One of the downsides of owning your own business is...

nobody can tell you what you can and can't post.

So I guess we'll just keep running with it. 😂

Every time I think I've reached the absolute fu***ng basement of content creation...

I find stairs.

Going down..

A grown woman.
A skincare business.
And fu***ng Kawakawa-wa-wa-wa.

I could have made a tasteful reel about the benefits of native Aotearoa botanicals.

I could have shared some useful skincare education.

Instead, I'm discovering I can be pretty out the gate WITHOUT a crate 😅😅.

Welcome to Lucid Leef.

Where we make skincare AND poor decisions.

Ageing is mandatory.

Acting your age isn't.

Turns out there’s one small downside to people buying your s**t…

Eventually you have to make more s**t. 😂

This week Lucid Leef reached a stage of business where I actually TURNED OFF an ad because it was working.

Apparently “Buy my s**t!” very quickly becomes “WAIT, NOT ALL AT FU***NG ONCE.”

With Body Lotion and Face Cream down to two, and everything else starting to look a little fu***ng sad, I started to sweat every time a order came through.

So this weekend was Operation Unf**k The Inventory.

Five hours of mahi crammed into 1 minute 40 something, because nobody needs to watch me sanitise equipment and wash oily fu***ng bowls in real time.

And there’s a little bonus hiding amongst the chaos…

The new 120ml glass Face Cream jars are officially in production 🙌

There are only a few of the old 100ml pots left, and once they're gone, orders will automatically start receiving the bigger 120ml glass jars.

Same price.

For a limited time.

Because I still haven't prepared the math's to add to the website yet.

Oh, and while making this reel I realised new jars mean new product photos.

Apparently the reward for completing a job is more jobs.

Anyway, shelves are full again.

Time to turn the ads back on and deliberately create this exact same problem all over again.

I'm a slow learner.

How much time did I save not cooking dinner tonight.

NONE!!

Because rather than just pack an order which takes 5-10 minutes.

I decided to film it, talk s**t, navigate multiple interruptions, eat, edit and post.

It's currently 10:39pm 🤦‍♀️

Could I have edited tomorrow...sure.

But internally I'm already building my next to do list.

Well, I can finally explain the cryptic WATCH THIS SPACE post from a few weeks ago.

Lucid Leef has been selected as one of 30 NZ small businesses taking part in Sagisis & Tangata Kitchens 30 Days of Christmas giveaways this November!

Every day throughout November they'll feature a different small business, with that business putting up a prize worth $200+.

Our prize?

ONE. OF. EVERYTHING.
The full Lucid Leef launch range.

I sent Timara a box of goodies recently as a genuine thank you for using the platform she's built to give small NZ businesses like mine a bit of extra light.

There was absolutely no expectation that she'd post it, especially considering the busy Māmā is currently moving house.

But she did. ❤️

And seeing my little Whanganui skincare brand popping up on her story was pretty bloody cool.

I don't have our official giveaway date yet, so unfortunately I've revealed the secret only to replace it with another secret.

Excellent communication, on my part. Nailed it.

November. Lucid Leef. Full collection. Someone's winning the lot.