HIRU
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Makeup that works as hard as you do. Clean. Consciously formulated. Multisticks.
For lips, cheeks & eyes
PETA Certified | Cruelty Free & Vegan Beauty | Developed by Hira Tareen
Shop now: shophiru.com
14/02/2026
Endless ways to layer 🤍
Four curated edits that blend intuitively.
Discover all six at shophiru.com
Color that brings you back to you.
Modest Rose + Chisel Chocolate.
Clean, skin-first color for real routines.
25/01/2026
A monochromatic berry moment.
Brave Berry. A soft rose when tapped on,
deeper and bolder as the day goes on.
Worn on lids, cheeks, and lips.
Creamy, intuitive, alive on the skin.
shophiru.com
20/01/2026
Treat yourself to a fresh start — do more with less.
Clean, creamy essentials that glide on and stay with you.
shophiru.com
Deep berry or any pigmented hue of blush can feel intimidating to wear, especially for beginners. Founder shares an easy method to apply it making it look less like a blush and more like your skin. She uses HIRU Instant Blush Multistick in Brave Berry as she taps in to build slowly for a natural, creamy and your-skin-but-better flush. 🍇
Save for later. Comment if you want to see more berry blush application videos.
11/01/2026
endless looks on your fingertips 🤍
27/12/2025
Four years of immersive, founder-led R&D.
One clean, skin-first, globally-aligned formula.
Meet the multistick that raised the standard. And made a permanent place in your bag. 🧈🤍
For beauty that begins beneath the surface.
Formulated to feel good today, and even better tomorrow.
07/12/2025
Meet our newest curated bundle: The Daily Glow Trio Set 🤍
This trio brings the core HIRU philosophy to life, creamy pigments that melt into your skin for a dewy BLUSH, soft SCULPT, and skin-like GLOW that moves with you.
A formula forgiving enough for beginners, precise enough for pros.
Modest Rose — soft rosy flush
Chisel Chocolate — believable sculpt
Universal Glow — skin-like glow
Get all three for 20% off.
Shop the trio set now at shophiru.com
[ streamline your makeup ] [ blush, sculpt, glow ] [ HIRU beauty ] [ Skin-first Makeup ] [ meet your glow ]
29/11/2025
HIRU in your routine. 🤍
The little moments that bring you back to yourself.
In the car, between errands, on the bathroom counter, in cloudy light, warm light, and tucked inside your favorite bag.
A skin-first, creamy formula designed for busy days and slow moments.
Vegan, conscious, buildable color that stays true to every mood, and every you.
4 more days to experience HIRU �We’re at Dolmen BeautyVerse till Friday, Nov 21�Try the shades. Feel the texture
14/11/2025
choose your glow on-the-go. meet the creamiest of them all. 🧈 🥐
A glow that keeps giving. 🤍✨
Makeup that feels like skincare.
Shop exclusively on shophiru.com
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