The Ordinary Store

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The Ordinary's entire skincare line. Search by active ingredient, skin concern, or product type. Everything you need for your beauty regimen.

19/08/2025

✨ Skincare must-have: The Ordinary Squalane Cleanser ✨
Gentle, effective, and oh-so-nourishing! This lightweight balm-to-oil formula melts away makeup and impurities without stripping your skin. Infused with squalane for that extra hydration boost, it leaves your face soft, clean, and balanced. Perfect for all skin types — especially if you're looking for a simple but powerful first cleanse. 💧🧼

📌 Key benefits:
✔️ Removes makeup & impurities
✔️ Non-comedogenic & gentle
✔️ Hydrating squalane formula
✔️ Suitable for daily use

Have you tried this cult-favorite yet?

For Detail : 0300 5452790

05/08/2025

✨ Hydration Hero in a Bottle! 💧
Say hello to plump, dewy skin with The Ordinary Hyaluronic Acid 2% + B5! This lightweight serum dives deep into your skin, drawing in moisture and locking it in — leaving your skin feeling soft, smooth, and refreshed all day long. 🧖‍♀️

🔹 Hyaluronic Acid: Hydrates at multiple skin layers
🔹 Vitamin B5: Soothes and supports skin barrier
Perfect for all skin types — especially if your skin’s feeling thirsty!

For Detail : 0300 5452790


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01/08/2025

✨ The Ordinary Retinol 0.5% in Squalane ✨
A powerful yet gentle addition to your skincare routine!

This water-free serum combines 0.5% pure retinol with a base of squalane, a hydrating oil that helps minimize irritation. Designed to target fine lines, uneven texture, and signs of aging, this formula encourages skin renewal for a smoother, healthier-looking complexion.

💛 Key Benefits:
✔️ Improves skin texture & tone
✔️ Fades fine lines and signs of aging
✔️ Lightweight, non-greasy formula
✔️ Infused with squalane for added hydration

🔔 Note: Retinol can increase sun sensitivity—use SPF daily and introduce gradually into your routine (2-3 times per week to start). Not recommended to mix with strong actives like Vitamin C or exfoliating acids.

For Detail : 0300 5452790

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24/07/2025

✨ The Ordinary Soothing & Barrier Support Serum ✨

Say goodbye to redness, irritation, and compromised skin! 💖 This powerhouse serum from The Ordinary is specially formulated to calm, restore, and strengthen your skin's natural barrier.

🌿 Key Benefits:

Instantly soothes sensitivity and visible redness

Supports a healthier, more resilient skin barrier

Rich in lipids, niacinamide, and antioxidant-rich ingredients

Ideal for stressed, dehydrated, or over-exfoliated skin

With its milky texture and fast-absorbing formula, this serum is perfect for daily use, even under makeup. Whether your skin is dry, reactive, or simply in need of some TLC, this is your new go-to for a calm, balanced complexion.

🧴 Skin type: All skin types – especially sensitive or compromised
🕒 When to use: AM & PM after cleansing

For Detail : 0300 5452790

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22/07/2025

✨ NEW from The Ordinary! ✨
Say hello to next-level hydration with the Saccharomyces Ferment 30% Milky Toner, now enhanced with Natural Moisturizing Factors + Hyaluronic Acid 💧

This milky, nourishing toner helps:
🌿 Restore skin’s moisture barrier
🧬 Improve texture and clarity
💦 Deliver deep, long-lasting hydration
🧖‍♀️ Prep skin for serums and moisturizers

Powered by a 30% concentration of Saccharomyces Ferment, this formula is rich in skin-loving nutrients and supports a healthy-looking glow. Perfect for all skin types, especially dry or dull skin.

Gentle. Non-irritating. Alcohol-free. Fragrance-free.

✨ Your glow-up starts with good skin prep!
Have you tried this yet? 👇

For Detail : 0300 5452790

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18/07/2025

✨ Barrier Boost in a Bottle! ✨
Say hello to calmer, stronger skin with The Ordinary Natural Moisturizing Factors + Phytoceramides Serum. Packed with skin-identical ingredients like phytoceramides, lipids, and humectants, this lightweight serum works to restore the skin barrier, lock in hydration, and soothe sensitivity. Perfect for dry, irritated, or compromised skin, it’s your go-to for a healthier, more resilient complexion.

🌿 Fragrance-free
💧 Deeply hydrating
🛡️ Strengthens skin’s natural defenses

Have you tried this barrier-repairing gem yet?

For Detail : 0300 5452790

09/07/2025

The Ordinary Saccharomyces Ferment 30% Milky Toner — perfect for Instagram, TikTok, or blog captions:

🧴✨ New glow alert! Tried and loved: The Ordinary Saccharomyces Ferment 30% Milky Toner 💧

This gentle, milky toner is a game-changer for hydration and skin barrier support. Powered by 30% Saccharomyces Ferment, it helps soothe, smooth, and restore your skin—leaving it soft, dewy, and balanced.

✔️ Strengthens the skin barrier
✔️ Deep, lasting hydration
✔️ Improves texture and radiance
✔️ Lightweight, non-sticky, fragrance-free

Perfect for all skin types (yes, even sensitive!) and a great addition to any routine that needs a little extra nourishment. 💖

For Detail : 0300 5452790

08/07/2025

The Ordinary Azelaic Acid Suspension 10% is a multitasking powerhouse that targets dullness, uneven tone, and blemishes—all while being gentle on sensitive skin.
🌿 Brightens skin tone
💫 Improves texture
🛡️ Helps reduce redness and signs of congestion
Lightweight, silicone-based formula that glides on effortlessly—perfect for AM or PM use.

Your skin, but clearer. 💖

For Detail : 0300 5452790


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06/06/2025

✨ Introducing The Ordinary Multi-Active Delivery Essence – your new skincare essential! ✨
This innovative essence is designed to prep and prime your skin, boosting the absorption and effectiveness of the products that follow. With a hydrating, antioxidant-rich formula, it supports the skin’s barrier, improves texture, and helps your skin look smoother and more radiant over time.

🌿 Lightweight
💧 Deeply hydrating
🛡️ Barrier-supporting
🌟 Perfect first step after cleansing

Whether you're new to essences or already a fan, this one's a game-changer for a well-rounded routine!

For Detail : 0300 5452790

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04/06/2025

✨ The Ordinary Salicylic Acid 2% Solution ✨
Say goodbye to clogged pores and hello to clearer skin! 🌿 This lightweight serum targets acne, blackheads, and excess oil with 2% salicylic acid – a BHA that exfoliates deep inside your pores. Perfect for oily and blemish-prone skin.

💧 Oil-free
🌱 Vegan & cruelty-free
⚡️ Targets breakouts + uneven texture

For Detail : 0300 5452790


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03/06/2025

✨ Hydration Hero: The Ordinary Hyaluronic Acid 2% + B5 ✨
Say hello to plump, dewy skin! 💧 This cult-favorite serum from The Ordinary is a skincare essential for all skin types. Packed with multi-molecular hyaluronic acid, it penetrates deep to hydrate every layer of your skin — while vitamin B5 soothes and supports skin barrier repair.

Lightweight, fast-absorbing, and fragrance-free, it’s perfect for layering under your moisturizer or makeup. Whether you’re battling dryness or just want that healthy, glass-skin glow — this serum delivers. 🌟

🧴 Key Benefits:
✔ Intense, multi-layer hydration
✔ Helps smooth fine lines & improve texture
✔ Boosts skin elasticity
✔ Vegan & cruelty-free

Have you tried it yet? Let your skin drink it up! 💦

For Detail : 0300 5452790

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30/05/2025

✨ Skincare Spotlight: The Ordinary Azelaic Acid Suspension 10% ✨

Say hello to brighter, clearer skin with this multi-tasking powerhouse from The Ordinary! 💫 Formulated with 10% azelaic acid, this lightweight cream-gel targets uneven tone, dullness, and blemishes—leaving your skin smoother and more radiant.

🌿 Why we love it:
✔️ Brightens skin tone
✔️ Helps reduce the look of blemishes and redness
✔️ Improves skin texture
✔️ Fragrance-free, cruelty-free, and vegan

Perfect for sensitive and acne-prone skin, it’s your new go-to for that healthy, balanced glow. Use it AM or PM (but don’t forget SPF if using during the day!).

For Detail : 0300 5452790

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