SEPHORA
We belong to something beautiful. https://www.sephora.se/we-belong-to-something-beautiful/ At Sephora, beauty gives us the power to assert and love ourselves.
At Sephora, it is limitless, because there are as many beauties as there are people in the world, and the same person can explore many facets of it in a day, or a lifetime. Beauty is not a standard, a size or a filter, but a tool of power and confidence
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05/09/2026
Life is better in blue 💙
L'Heure Bleue by is reinventing itself in a new iconic bottle. Elegant, floral and delicately powdery, it remains as timeless as ever. ✨
We always come back to it, what about you?
24/08/2026
Your new lash obsession ✨
The new Treble Maker 3-in-1 Mascara by .e.m.beauty is now exclusively available on the sephora app!
Bold volume, effortless lift and instant length from the very first swipe.
Check it out! ✨
21/08/2026
The Next Big Thing is where emerging brands, standout formulas and future favorites come together.
You’re about to see these brands everywhere, but you saw them first at Sephora.
Phlur design scents to evoke specific moods, moments, and memories—transforming the act of wearing fragrance into a personal ritual.
Merit create with a vision : simplify your life by making your beauty routines easier and more intuitive.
Glowery makes glow feel easy, with dermatologist-approved, barrier-first skincare designed for real life from A.M. to P.M
Refy is all about simplified beauty: high-performance, multi-use essentials made for easy routines and maximum impact, inspiring you to be your most confident self.
17/08/2026
Volume, length and definition…
Meet the new ’s tubing mascara : IT’S A STRETCH 🖤
Run to get yours 🛍️
15/08/2026
Let’s discover new masks for every skins concerns ✨
🩷 Resurfacing gel mask
🩵 Quenching sleeping mask
💚 Detox mask & scrub
Which one do you need? 👀
14/08/2026
Plan of the day: fill up my Sephora cart 🤭
We are super excited to welcome the iconic makeup brand at Sephora.
Now available in App Early Access on the Sephora App 🤍
06/08/2026
The Rare Beginnings Eau de Parfum is your new favorite fragrance ✨
Bright pear nectar, lush floral and warm vanilla bean: perfect for summer! 💚🍐
Available as a preview on the Sephora app.
24/07/2026
This scent by is seriously addictive 🤩
Boujee Kitty Caramel Milk | 22, the new fragrance is here: a dreamy blend of creamy caramel milk, white chocolate & soft musk 🤍
Now available as a preview on the Sephora app.
21/07/2026
Discover your summer bestie, Gloss balm by , available in 5 shades :
🍪 – Caramel suede
🍧 – Pink satin
🎀 – Rose silk
🌺 – Mauve cashmere
🍮 – Espresso velvet
Comment your favorite shade 😍
19/07/2026
If glowing was a sport, would be winning 🤭
Discover the Transformation Glow Face Mask infused with vitamin C to moisture, refresh and plump your skin for a beautiful glow and flawless complexion ✨
Have you tried it yet? 👀
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