Hoyu Singapore
Hoyu is Japan’s leading hair color provider with over 100 years of history and passion for hair care.
Get 1 FREE Foam Plushie Keychain with every purchase of Bigen Refill Foam Color at Guardian!
Meet the plushies: Bado-kun, Ping Pong-kun, Teni-kun, and “???” Secret Character! Let us know in the comments what did you get!
Bigen Refill Foam Color is available in 5 colors!
Promotion Period: Now until 26 August 2026.
While stocks last. Terms & conditions apply. Redemption at Guardian counter only.
Every day, our paths cross.
At the bus stop.
Around the neighborhood.
Across the hawker table.
In the office.
In the parks we share.
It’s the little acts of kindness that turn strangers into neighbors and neighbors into a community.
Here’s to celebrating the spirit that brings us together. Happy 61st Birthday, Singapore!
Can you name all the hidden Singapore icons in here? Leave them in the comment! Celebrate Singapore’s 61st birthday with Bigen Easy ‘n Natural, now available at Watsons.
Get 1 FREE Foam Plushie Keychain with every purchase of Bigen Refill Foam Color at Guardian!
Meet the plushies: Bado-kun, Ping Pong-kun, Teni-kun, and “???” Secret Character! Let us know in the comments what did you get!
Bigen Refill Foam Color is available in 5 colors!
Promotion Period: 2 July – 29 July 2026
While stocks last. Terms & conditions apply. Redemption at Guardian counter only.
Bigen Refill Foam Color - serving subtle milk tea vibes!
Mix. Pump. Foam. Apply. Done!
Easy to apply foam that adheres to hair for even coloring.
5 gorgeous shades for you — which one’s your fave?
03/07/2026
Serving soft milk tea tones with Bigen Refill Foam Color
Pump It, Foam It, Love It!
Dense foam with jojoba oil, camellia oil and olive oil to help keep hair soft, smooth and healthy looking!
5 gorgeous shades to match your mood!
02/07/2026
Bigen Refill Foam Color Now In Singapore!
Get 1 FREE Blind Bag Foam Plushie Keychain with every purchase of Bigen Refill Foam Color at Guardian!
Collect your favourite cuties — Bado-kun, Ping Pong-kun, Teni-kun, and if you are lucky, unlock the Secret Character! Which character did you get? Let us know in the comments.
Promotion Period: 2 July – 29 July 2026
While stocks last. Terms & conditions apply.
This Father’s Day, help Dad look and feel his best with Bigen, focusing on gray coverage!
Free from ammonia, it delivers a comfortable coloring experience without the harsh smell, giving Dad even more reason to make it part of his grooming routine!
Plus, Bigen Men’s Beard Color is halal certified.
Cute moments + sweet messages = perfect combo!
Celebrating Mother’s Day with Bigen Kaori, gray coverage hair color from Japan with long-lasting color, like the love for your mom.
With a subtle floral scent, makes every coloring moment pleasant.
Available at major beauty stores and pharmacies!
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