SWAS - Specialists in Wellness Association Singapore

🇸🇬 SG Spas & Beauty Salons: Ready for a record-breaking September? 🚀
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oin the 10th World Wellness Weekend (18-20 Sept 2026) and position your brand at the heart of the community.

Why join? (It’s 100% FREE):
📍 Boost Local SEO: Get a free, geolocated listing on wellmap.org so locals find you first.
🤝 Drive Footfall: Host just one free, low-pressure group activity to get new faces through your doors and turn curious neighbors into loyal clients.
🏆 Stand Out: Earn official Wellness Champion or Hero badges to instantly build trust and industry credibility.
💡 Quick Activity Ideas: "Healthy Skin" ingredient workshops, hands-on mini massage demos, "Quiet Hour" sound therapy sessions, or beauty-from-within nutrition talks.
Elevate your business and help us make Singapore the ultimate destination for vitality. 🗺️✨

👉 Register your venue today: wellmap.org

📩 Questions? Reach out to our SG Ambassador, Melinda Yon.

Be a leader, not a follower! 🚀 Early adopters define the standard

By listing your business now, you gain maximum visibility and secure your spot among the first recognized professional businesses in Singapore

Don’t just get listed—get trusted and start receiving direct customer enquiries today

👉 Join the registry now: https://srct.swas.sg/

Don't let price be the only thing customers see.
💎 SRCT provides a "Differentiation Advantage" by recognizing and promoting the actual competency of your practitioners

Stand out from unqualified competitors by showcasing your verified expertise and increasing your perceived value in the eyes of every potential customer

👉 Secure your advantage at: https://srct.swas.sg

Looking to boost your visibility? 📍 SRCT is a powerful discovery platform that connects beauty and wellness businesses directly to customers searching by specific treatment and region

Whether your salon is in Orchard, Jurong, or Tampines, we make sure the right clients can find you for the exact services they need

👉 Get discovered at: https://srct.swas.sg/

Your hard-earned skills deserve to be showcased! 🎓 SRCT matches over 70 accredited qualifications - including global standards like BTEC, CIBTAC, and CIDESCO - to 30 specific treatment categories

When you list with us, you allow consumers to verify your validated competencies in specialized services ranging from aromatherapy to facial electricals

👉 Verify your credentials at: https://srct.swas.sg/

When you walk into a beauty or wellness centre.
The place looks professional. The pricing seems right.

But here's the question no one is asking:

𝘾𝙖𝙣 𝙮𝙤𝙪 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙫𝙚𝙧𝙞𝙛𝙮 𝙬𝙝𝙤 𝙞𝙨 𝙩𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙮𝙤𝙪?
Most people can't. And that invisible gap, between appearing qualified and being verified, is quietly costing the entire industry.
In this episode of Strategic Trajectory, we unpack why the beauty and wellness industry is stuck in a trust deficit, and what it's going to take to fix it.

❚ Why price wars are a symptom, not the problem
❚ How verified competency becomes your business's strongest differentiator
❚ What the SRCT platform is doing to raise the bar across 70 qualifications and 30 treatments
❚ Why early movers don't just follow the new standard, they define it
This isn't just a conversation for business owners.
If you've ever chosen a service provider and quietly wondered whether they were actually qualified, this one's for you too.
🎙️ Hit play. Because in an industry built on trust, the businesses that prove it will be the ones that survive.

📩 For SRCT integration enquiries: [email protected]

SWAS SRCT Podcast 01: From Price to Trust When you walk into a beauty or wellness centre.The place looks pro...

Stop the guesswork for your clients! 💅 In an industry where customers often struggle to verify therapist qualifications, trust is the missing part of the equation

By joining the SWAS Registry of Complementary Therapists (SRCT), you bridge that gap and help customers choose your business with absolute confidence

Remember: Be Seen, Be Trusted, and Be Chosen

👉 List your business today at: https://srct.swas.sg/

Wellness is about the right tools for the right outcome.
AI is now one of those tools.

SAIA's AI Discovery Clinic
❚ 11 May 2026
❚ 🗓 1PM–5PM
❚ 📍 Lifelong Learning Institute
❚ 🆓 Free

Built for SME owners and business leaders ready to stop guessing and start acting.

SWAS be there. Will you?
🔗 https://saia.org.sg/programme/ai-discovery-clinic
Use invite code: SWAS

It was a privilege for the Specialists in Wellness Association Singapore (SWAS) to co-host the official launch of Cosmoprof Asia 2026 on May 5 in Singapore.

The event served as a premier platform for industry leaders and stakeholders to reconnect, exchange strategic insights, and explore the emerging developments shaping the Asian beauty and wellness sectors.

We were honored to welcome a distinguished group of guests, including Mr. Tan MingJie (MJ), President of the Society of Cosmetic Scientists Singapore (SCSS); Mr. Johnny Low, Chief Partnership Officer; and esteemed representatives from Enterprise Singapore. Their presence, alongside other key stakeholders, underscores the importance of building strong, collaborative networks within our industry.

At SWAS, we look forward to the momentum Cosmoprof Asia 2026 will bring. Together, we can continue to drive innovation, elevate industry standards, and unlock new avenues for regional growth.

with EXCO Raymond Ooi Chin Shyan (President), Dawn Yip(1st VP), Isaac GohGoh (2nd VP), Richard Chong (Hon Treasurer), Lau Wee Kiat (Hon Sec)

📝 Call for Industry Input: New Wellness Standards Survey

We are seeking your feedback on a proposed Voluntary National Wellness Standard that the Singapore Standards Council (SSC), supported by Republic Polytechnic, is exploring for the growing wellness sector.

Your insights will help us assess how standardisation can support: ✅ Service Quality & Communication ✅ Staff Retention ✅ Digital Adoption ✅ Market Differentiation & Sales Practices

⏳ Survey closes on 09 Mar 2026 https://form.gov.sg/6966037da3ffb4cf46001871

Your input will guide the Council’s evaluation and the potential formation of a working group to develop these standards.