Heroine Make Singapore
Welcome to Himeko Elisabeth's bo***ir! Learn how to get unbelievably long & curled lashes with Asia's beloved drugstore label - HEROINE MAKE..
Launched in 2005 by Isehan Group (since 1825), HEROINE MAKE (previously known as Kiss Me Heroine Make) has risen fast to become one of the most loved drugstore eye makeup brands. With more than 5 million pieces sold since launch, Long & Curl Mascara is our star product with a loyal following in Hong Kong, Taiwan, Malaysia & Singapore.
04/08/2026
A little powder, a beautifully refined finish 🎀✨
The Kiss Me Heroine Loose Powder helps smooth the look of pores and keeps your base looking fresh, soft and beautifully polished throughout the day.
Perfect for setting makeup and creating that delicate, blurred-looking finish without feeling heavy.
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29/07/2026
Pack your beauty favourites with Heroine Make 🎀💕
Whether it’s a quick touch-up or a full glam moment, these makeup must-haves have everything you need for a fresh, flawless look all day long. ✨
Swipe to explore what’s inside! 👉
1028’s summer mascara favourites ☀️🎀
Meet the Heroine Make Advanced Film Mascaras—made for long, lifted lashes that stay beautifully defined throughout the day.
Choose your lash look:
✨ Long & Curl for extra length and definition
✨ Volume & Curl for fuller, thicker-looking lashes
Both formulas help lock in your curl, resist water and sebum to reduce panda eyes, yet loosen with warm water and facial cleanser for easier removal.
Your summer lashes, sorted. Which one are you choosing—length or volume? �
� LashGoals JapaneseBeauty BeautyEssentials
You look happier lately... 💖
A good heroine make mascara. Your go-to headphones. Coffee on the way to class or work. ☕️🎧
What’s one thing that’s always in your bag? 👀💕
21/07/2026
which Heroine Make mascara should you go for? ♡
whether you want longer lashes, more volume, easier removal, stronger waterproof hold, or help with tiny lower lashes — there’s a mascara for every lash need ✨
swipe to find your perfect lash match !
26/06/2026
Length or volume, YOUR choice!! 📣
Same long-lasting, smudge-resistant formula, just a different finish depending on the brush:
🌷Long Up: Separate curved brush for a clean, lengthening effect
🪻Volume Up: Wide brush that holds plenty of liquid for full, even coating
18/06/2026
SAY GOODBYE TO SPIDERY CLUMPY LASHES! ✨🧚🏻
Powered by Smooth EX Powder & EX Adhesion Powder, the upgraded formula coats each lash evenly for a smooth, clump-free finish!
Every swipe gives you separated, lifted lashes, without heaviness or buildup 💖
13/06/2026
NEW LOOK. STRONGER HOLD. 🏋️♂️
Your favourite Heroine Make mascara is back💗
Now with an upgraded formula that delivers up to 30-hour curl hold and smudge-resistant wear!
Resists sweat, sebum, tears and rubbing, perfect for oily eyelids and Singapore’s heat & humidity 🏖️
11/06/2026
Spot the glow-up 👀✨
Our iconic Super Waterproof Mascara has had a makeover, now in refreshed new packaging with a new & improved formula to match.
New look. Stronger hold. Same smudge-proof lashes you love 💖
Which packaging are you loving more?
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