On The Regular
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Natural beard and body care designed to keep your skin healthy and your beard looking its best. Because here, we don't just make grooming products. Stay bearded.
Follow for new products, restocks, vendor events, and special offers. We're a veteran-owned grooming company from Texas, handcrafting premium beard care and body care products in small batches. Using only organic and natural ingredients—no fillers, no shortcuts—we create products that actually work for real people who care about quality. What started as a personal need for better grooming products
Let's go! We're having a blast Grain Theory Summer Bash so c'mon what are you waiting for??
06/06/2026
We’re still on! Bring it! You won’t melt! Come have some fun, hang out, get your new Beard Wash!
YES! The 5th Annual Grain Theory Downtown Block Party Beach Bash will continue! We’ll see you 5pm - 10pm, the weather people say the sun WILL be out!
06/03/2026
🌊 BEACH BASH + NEW PRODUCT DROP — this Saturday is going to be a BIG one.
On The Regular will be set up as a vendor at the 5th Annual Grain Theory Downtown Block Party Beach Bash this Saturday, June 6, from 5–10 PM in front of the brewery in downtown Abilene!
And we're bringing something NEW to the table. 👇
🖤 Introducing OTR Beard Wash — our newest product. Unscented, sulfate-free, plant-based, and built to cleanse without stripping. Face. Hair. Body. One bottle, zero compromises.
Come find us at the booth, grab a bottle, stock up on your beard oils and balms, and enjoy one of the best block parties downtown Abilene puts on all year.
🎶 DJs all night | 🦈 Real life mermaid meet & greet | 🍕 Food trucks | 🎮 Free gaming trailer | 📸 Photo ops | Local vendors galore
Bring a bag of non-perishable food for the Food Bank of West Central Texas and get a FREE street beer. 🙌
📅 Saturday, June 6 | 5 PM – 10 PM
📍 Downtown Abilene in front of Grain Theory
See you there! 🤙
06/02/2026
Our little girl just got accepted to Texas Tech Nursing School! !
Proud Dad Moment #275437…
Our youngest daughter has been accepted into the Texas Tech Nursing Program!
05/29/2026
🚿 IT'S HERE. NEW DROP: Beard Wash 🖤
Your beard works hard. It deserves a wash that actually respects it.
Introducing On The Regular Beard Wash — a premium, unscented wash formulated with plant-based botanicals to cleanse deeply WITHOUT stripping the natural oils your beard needs to stay healthy and soft.
✅ Sulfate-free
✅ Paraben-free
✅ Cruelty-free
✅ Made in the USA
This isn't just for your beard either — Face. Hair. Body. One bottle does it all.
We've had guys waiting on this one. Now it's ready. 👊
Available now at ontheregular.online and at our next vendor event Grain Theory. Link in bio!
#𝑴𝒂𝒅𝒆𝒊𝒏𝑼𝑺𝑨
05/28/2026
Come see us June 6th! We will have all of our usual products and our new addition to the lineup…come check us out to see what that is!
🏖️Join Grain Theory for the 5th Annual Downtown Block Party Beach Bash happening Saturday, June 6 from 5 PM – 10 PM in the street in front of the brewery!
We’re bringing family friendly beach vibes to downtown with DJs, food trucks, local vendors, activities, street beer specials, photo ops, and for the first time ever… a real life mermaid
This year’s event is brought to you in part by Presenting Sponsor Abilene Environmental Landfill
NEW FOR 2026:
From 6 PM – 9 PM, guests can meet a real life mermaid and take photos during the event
GOOD BEER DOING GOOD THINGS
Every Grain Theory street party partners with the Food Bank of West Central Texas for a community food drive. Bring a full bag of non-perishable food items to the Food Bank booth at Pine & North 2nd and receive a coupon for one FREE street beer
PLAN TO DRINK ON THE STREET
Make sure to stop by the Ticket Tent first for your 21+ handstamp and beer tickets. Special reusable 22 oz Block Party cups will also be available
DJ LINEUP:
5 PM – 6:30 PM — DJ Garon Shanks
6:45 PM – 8:15 PM — DJ Oscar B & Maxximo
8:30 PM – 10 PM — DJ Jarrod Bray
ACTIVITIES:
-Real life mermaid meet & greet
-Free gaming trailer from Green Games Abilene
-Giant beach photo-op from Card My Yard
-Free portraits by Portraits by Sergio
-Blackjack tables from Royal 54 Events
-Permanent jewelry from Sparkle & Grace
-Henna body art from Crown & Canvas Design
-Selfie trailer from DoItYourSelfie
-Cigar tent from The Leaf
-Women’s Music Museum booth
OFFICIAL AFTER PARTIES (21+)
-Pour House
-Free Play Arcade
-Fat Boss Pub
-Amendment 21
FLASH TATTOOS:
Ink Therapy will be doing themed flash tattoos from 10 AM – 5 PM upstairs above Grain Theory before the event begins
FOOD & DRINK VENDORS
Texas Smoke & Spice, Taste of Aloha, Show Cones, Dirty Dough, Catie Pies, Naomi’s Tienditas, Vagabond Pizza, Monk’s Coffee Shop, and Pour House Mocktail Trailer
SHOP LOCAL with over 15 vendors specializing in unique things you can’t find in the average store around town
Happy Memorial Day everyone. For a lot of us, this day, we remember those family members that never came home, those brothers and sisters in arms that we lost on the battlefield. Enjoy the holiday, the bbq, the fellowship with friends and family, but please never forget those who gave the ultimate sacrifice, providing us the freedom to do so.
Every new follower feels like this. We dont take it lightly that you chose to be here. If you're new-- welcome. If you've been riding with us- thank you for sticking around.
On the Regular is growing because of you. If you're new here drop a 👋 and tell us how you found us.
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