Shades of Color

Shades of Color

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Welcome to Shades of Color Beauty, your new personal shopper. Founded by Tashara Earl

We help beauty shoppers like you spend less time searching and more time enjoying beauty products made with your specific needs in mind.

01/29/2026

We’re kicking off Black History Month with celebrating the life and legacy of the great Annie Malone 💜

Join us for Thursday Nights at the Museum featuring happy hour, Blooming Business Market, and a special program. ✨

Learn more at mohistory.org 🖤

Our 2025 Confidence Project grant recipients! 10/22/2025

Did you see the big announcement? We won $20,000 from BOTOX® Cosmetic onabotulinumtoxinA to continue our mission. See the video and caption below with more details.

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For Boxed Warning and Medication Guide, see .

I am extremely proud to announce that I have been selected as a 2025 Confidence Project Grant Recipient! Follow to learn more about the Confidence Project, my business, and how this grant will help it grow!



BOTOX® Cosmetic (onabotulinumtoxinA) is a prescription medicine that is injected into muscles and used to temporarily improve the look of moderate to severe forehead lines, crow's feet, frown lines, and vertical bands connecting the neck and jaw in adults (platysma bands).

Talk to your doctor about BOTOX® Cosmetic and whether it's right for you. There are risks with this product—the effects of BOTOX® Cosmetic may spread hours to weeks after injection causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems or muscle weakness can be a sign of a life-threatening condition. If this happens, do not drive a car, operate machinery, or do other dangerous activities. Patients with these conditions before injection are at the highest risk. Swallowing problems may last for several months. Side effects may include allergic reactions, neck and injection-site pain, fatigue and headache. Don't receive BOTOX® Cosmetic if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

Intended for U.S. audiences only.

Our 2025 Confidence Project grant recipients! Please see BOTOX® Cosmetic full Product Information, including Boxed Warning and Medication Guide, in the pinned video on the homepage.-We are proud to award...

Photos from Frizz Fest's post 09/20/2025

Happening today in St. Louis!

08/23/2025

We are popping up tomorrow at inside of the Good Press coffee shop for a scent creation mini workshop!

Come help us curate our next body oil scent. Plus, shop our products along with some amazing indie brands! Bring your friends, family and curious minds with you!

This event is open to the community!

08/08/2025

Check out the Studio STL segment with our founder, , as she talks with Tim Ezell about the amazing things Shades of Color is doing with AI, beauty and inclusive shopping experiences.

Click link in bio to watch.

08/08/2025

Check out the Fox2Now St. Louis Studio STL segment with our founder, Tashara Earl, as she talks with Tim Ezell about the amazing things Shades of Color is doing with AI, beauty and inclusive shopping experiences.

Click here to watch:
https://fox2now.com/studiostl/fashion-and-beauty/st-louis-entrepreneur-advances-ai-beauty-platform-for-multicultural-shoppers/

Beauty in Bloom: State of the Beauty Industry in St. Louis 06/14/2025

📣 St. Louis — Get ready to BLOOM with us!

🌸Join us for Beauty in Bloom - a vibrant event where beauty, creativity, and community connect!

✨June 22 from 2p-5p at HeyDays HQ

🎟 RSVP now → https://beautyinbloomstl.eventbrite.com

🌷 Create your own floral bouquet
💧 Help us design our next fragrance body oil scent
🎁 Win BEAUTY PRIZES just for attending
🛍 Shop local vendors
💬 Join industry discussions + NETWORK with beauty lovers & pros
💐 Bring hygiene products to donate to Tornado relief efforts
💄 This isn’t just an event—it’s a beauty experience you don’t want to miss!

Beauty in Bloom: State of the Beauty Industry in St. Louis Join us for Beauty in Bloom where we'll discuss the state of the industry, latest trends, innovations and St. Louis beauty ecosystem.

myshadesofcolorbeauty | Instagram, Facebook, TikTok | Linktree 05/25/2025

We saw the Cowboy Carter concert in Chicago and were glowed away with the entire experience.

We want to give you a chance to win tickets to see the show in Atlanta!

Here are the rules to enter:
1. Take Our Quiz - link below or in bio
2. Follow Us
3. Tag a Friend

It’s that easy!

Click the link to get started: https://linktr.ee/Shadesofcolorbeauty

myshadesofcolorbeauty | Instagram, Facebook, TikTok | Linktree ✨Your go-to beauty marketplace for unique brands! 💄

04/10/2025

St. Louis has way too much history and talent not to be the beauty hub of the midwest. Let's connect to make it happen!

Sign up to receive an exclusive invite from us. Share with others in the beauty industry.
https://mailchi.mp/4aed7381360c/beautyinfullbloom

sheconomy.figblock.com 03/20/2025

Shop our SHEconomy marketplace Today! We are celebrating women-owned businesses all month long! Shop, celebrate and connect! Click the link below and claim the offer.

https://sheconomy.figblock.com/
Don’t forget to share this with your friend!

sheconomy.figblock.com Welcome to Sheconomy! Your go-to online marketplace celebrating the power, creativity, and brilliance of women-owned businesses in St. Louis! Powered by Shades of Color

03/09/2025

Our SHEconomy marketplace is live! We are celebrating women-owned businesses all month long! Shop, celebrate and connect! Click the link below and claim the offer.

https://sheconomy.figblock.com/

Don’t forget to share this with your friend!

Want your business to be the top-listed Beauty Salon in Atlanta?
Click here to claim your Sponsored Listing.

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Atlanta, GA