The Look By Joi
The Look By Joi
Brows | Makeovers | Lashes
Shop online! TheLookByJoi.com
02/06/2026
Beauty Isn't Going Anywhere đź’„ When life gets hard, why do so many people still make time for beauty?
Join me and Jessica Rochelle of LIVE as we discuss beauty as self-care, confidence, and why beauty often means so much more than what's on the surface.
📍 LIVE on IG Wednesday 6/3
⏰ 7 PM EST
Drop your questions below 👇🏽 and tag someone who needs this conversation.
Can anyone relate? 💄✨
A lot of beauty professionals actually started in the medical field before transitioning into beauty — whether it’s permanent makeup, esthetics, lashes, or makeup artistry.
And honestly, so many of the skills transfer over naturally:
✨ Being good with people
✨ Health & safety practices
✨ Attention to detail
✨ Client care & professionalism
Beauty and business go deeper than just glam. A lot of us were already building the skills before we even realized this was the path.
More conversations like this coming soon — real talk, real strategy, real growth.
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👉🏾 Want to learn brows and start your beauty career? Comment “CLASS”
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One of the biggest takeaways from this conversation was simple but powerful: your clients will literally tell you what they want to buy. If you’re not sure what products to sell, start by listening to them and asking directly.
also made a key point, if you don’t have a product in-store, you should still have a way for clients to buy it before they leave. Close the sale in the moment, take the payment, and ship the product afterward so you don’t miss the money.
That shift is what separates a salon from a million-dollar beauty business. It’s not just services, it’s systems that capture every opportunity.
There’s real power in ownership, brand building, and creating things that continue working for you even when you’re not in the room.
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👉🏾 Want to learn brows and start your beauty career? Comment “CLASS”
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Business talk with 💄✨
We got into a real conversation about having your own products, why it matters in the beauty industry, and how it changes the entire game when you stop only servicing and start building something you can scale.
There’s so much power in ownership, brand building, and creating things that keep working for you even when you’re not in the room.
More conversations like this coming soon — real talk, real strategy, real growth.
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👉🏾 Want to learn brows and strat your beauty career? Comment CLASS
If you want more content like this, follow
18/05/2026
Beauty Isn't Going Anywhere! The beauty industry is still making millionaires, creating opportunities, and opening doors every single day.
Join me + LIVE as we talk real business. The trends, money, growth, clients, social media, and what it actually takes to stay in the game and build something profitable in beauty 💄✨
📍LIVE on IG this Tuesday 5/19
⏰ 7:30 PM EST
Drop your questions below 👇🏽 and tag a beauty pro who needs this conversation!
Glam that's polished, lifted, and put together in a way that enhances your beauty đź’„
đź’„ Comment LOOK to shop what we used for this glam!
📍 Come see us at today!
Brows set. Confidence on 100.
The is your go-to for flawless shaping, defining, and filling—no matter your skill level.
Comment LOOK to shop online!
15/05/2026
New glosses just dropped! Amaya’s rocking Valentine — a bold, red gloss with high shine that’s all about confidence without trying too hard.
Perfect for when you want to turn heads and keep it effortless.
Comment LOOK for a link to shop!
You don’t need everything figured out to start. Stop overthinking, stop self-sabotaging, just take action. The more you move, the more things start to align.
I’ve been in the beauty industry for over 22 years. There is no need to fear starting or trying something new because beauty isn’t going anywhere, this industry is still making billions of dollars.
If you’re still guessing on brows or undercharging, it’s time to level up.
Inside the Complete Eyebrow & Microshading Intensive, you’ll learn:
✨ 20+ brow services you can offer
✨ Joi’s signature razor technique (fast, clean, in-demand)
✨ Hands-on training so you leave confident
✨ Microshading + Eyebrows 101 certification
Comment BEAUTY or head to Beauty2Bank.com to save your seat!
Beauty professionals… be honest 👀
Would YOU add a 2-minute brow service to your business if clients loved the results?
If you’re still guessing on brows or undercharging, it’s time to level up. 👀
Inside Joi’s Atlanta Complete Eyebrow & Microshading Intensive on May 17, you’ll learn:
✨ 20+ brow services you can offer clients
✨ Joi’s signature razor technique (fast, clean, in-demand brows in under 2 minutes)
✨ Brow mapping, shaping, tinting + microshading
✨ Hands-on training so you leave confident
✨ Microshading + Eyebrows 101 certification
PLUS 🚨 the class is currently 50% OFF sponsored by Artistry Brows.
Comment BEAUTY or head to Beauty2Bank.com to save your seat!
BrowsIn2Minutes BeautyIsntGoingAnywhere
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Opening Hours
| Thursday | 11:00 - 19:00 |
| Friday | 11:00 - 19:00 |
| Saturday | 11:00 - 19:00 |
| Sunday | 12:00 - 18:00 |