PRETTY MINK'D OUT

PURPOSE BEHIND THE BRAND

Pretty Mink’d Out Collection LLC was designed and created by Jaira Williams a native of Columbus, Ga and launched June 8, 2018 to not only provide beauty products but expand into more than a brand by providing an inspiration with each product. The colors and message behind the first collection of Luxury Eyelashes are those of royalty. On each package it states “Don’t Forget to Grab your Crown Today Queen” in so many words meaning before you start your day step into it with a positive mindset and a clear view. The goal is for this to become a set mindset whether wearing the products or not. The second collection is “The Healing Collection” based on the healing process we go through in life to reach a place of self love and peace. The package message states “Be Daring In All You Do Today & Everyday” meaning be fearless, go after your dreams and reach your goals unapologetically and stepping out on faith. If for some reason your day seems to shift the opposite way remember you never let your crown (attitude, work ethic, mindset, or abilities) shift due to the ways of things not in your control.

Being daring is allowing yourself to be bold, courageous and fearless. With time The Pretty Mink’d Out Collection desires to become not only an eyelash brand but a Beauty brand that has multiple products and not only sell them individually but wholesale to future business owners and hair stores all over the U.S. We desire to have a Beauty Blog that will allow all women to openly post their feelings or thoughts and opinions or simply ask a question without being judged for it all while still being able to be themselves and wear products from our beauty line. All of this can be done, with positive inspiration and influence to follow. We all wear beauty enhancing products from lipsticks to hair extensions and more, so why not send out a message that can go further than the eye of beauty.