Relaxed Standard - Beard Care

be on “relaxed grooming standards” allowing them to grow beards, to meet operational needs. THE PROBLEM

While operating under relaxed grooming standards it's necessary to maintain a “professional” appearance as the beard grows. With this in mind, Bryan searched for products that could help tame the Team’s beards. But, because Men’s Beard Care was still just a niche industry, all he could find were women’s hair products - and that just wasn't going to cut it. THE SOLUTION

"Avt Viam Inveniam Avt Faciam" – I will find a way or make one. Green Berets are resourceful if they cannot find a way they will make one. Creating his own product was the best way he could help his Team. He spent many hours researching hair care products, cosmetics, and emulsions. Armed with this knowledge he handpicked every ingredient that went into making the finest beard clay in the world. YOU HAD TO KNOW SOMEONE

Bryan developed his beard clay for personal use and to help his Team's operational needs. Any extra was shared exclusively with bearded friends, or friends of those friends. As word of this special 'beard clay' spread in the tight-knit community, the demand grew. If you didn't know Bryan, or someone who did, you were S.O.L. Fortunately, Relaxed Standard beard products are now available to bearded savages everywhere.