J.W. Permanent Makeup & Academy
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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from J.W. Permanent Makeup & Academy, Beauty, cosmetic & personal care, Bentonville, AR.
Yes, we’re officially enrolling. ✨
But trust us when we say what you’re seeing now is just the beginning.
Big things are happening behind the scenes. Stay tuned… 👀
One of my favorite brow styles. ✨
This beautiful combination brow features crisp hair strokes in the front and soft shading through the arches and tails for the perfect balance of natural and defined.
Want to learn techniques like this? Come train with me and Gracie Girl Cosmetics in Joplin, Missouri. We offer hands-on permanent makeup training and licensing opportunities for Missouri and Kansas students.
📍 Joplin, MO
🎓 Licensing in Missouri & Kansas
✨ Brows • Lips • Eyeliner • Fine Line Tattoos
Not all brow transformations start with a blank canvas.
This client came to me with previous work from another artist. The brows were uneven, blocky, and lacked the natural hair stroke detail she wanted. After her correction appointment, she left with a more balanced shape, realistic strokes, and brows that finally fit her face.
Correction work is a completely different skill set, and not every artist is comfortable taking it on.
After 10 years in the industry, brow corrections have become one of my specialties. Around here, I’ve even been nicknamed the “Correction Queen,” and I’m pretty proud of that title. 👑
Thank you for trusting me with your brows.
Now booking in Joplin and accepting new students for permanent makeup licensing in Arkansas, Missouri, and Kansas.
06/12/2026
Joplin, what service have you been wanting to try?
✨ Brows
✨ Lip Blushing
✨ Eyeliner
After 10 years in the permanent makeup industry, I’m excited to begin taking morning appointments in the Joplin area every Tuesday and Wednesday.
I keep my afternoons reserved for training future artists, so appointment availability is limited.
If you’ve been waiting for a sign to book, this is it. ❤️
Text 479-295-9232 to schedule.
Everyone wants the perfect before and after pic.
The perfect lighting.
The perfect angle.
The perfect brow close up.
But none of that matters.
This is the only transformation I care about.
The confidence.
The smile.
The way someone carries themselves when they finally see what everyone else already saw.
That’s the real before and after.
And that’s why I do this every day. ✨
Licensing in AR, MO & KS
JessicaWilliamsPMU.com
That smile says it all. 💕
Brows are so much more than a cosmetic procedure. Sometimes, the smallest change can make the biggest difference in how someone feels when they look in the mirror. Seeing her confidence shine through in her after photo is exactly why I love what I do. ❤️
Ready to change lives through permanent makeup?
Come train with me and learn the art of creating confidence one client at a time.
✨ Licensing available in Arkansas, Missouri, and Kansas
✨ One-on-one training
✨ Beginner-friendly
✨ Open enrollment now
JessicaWilliamsPMU.com
Oh my goodness… this transformation! 😍
This client had very little brow hair, and we gave her soft, natural brows that enhance her features without overpowering them.
A beautiful brow does not have to be huge. Sometimes the most stunning results are the ones that look effortless and natural.
I am so excited to see these healed and complete her final perfection session at her 4–6 week touch up.
Want to learn how to create transformations like this?
Come train with me!
Licensing in Arkansas, Missouri, and Kansas.
Now enrolling.
JessicaWilliamsPMU.com
Joplin… something exciting is happening 👀
Our Permanent Makeup Licensing Program is officially enrolling now.
If you’ve ever wanted a career that gives you creativity, flexibility, confidence, and real income potential- this could be your sign.
✨ Missouri licensing
✨ Hands-on training
✨ Real client experience
✨ Small class sizes
✨ Learn brows, business, branding + more
And for my Joplin clients… who’s ready for some new brows while we’re here? 🤍
Message us for enrollment details or to book your appointment.
05/27/2026
Back in February, I made a post calling out a former student, Ashley Carson of Acqua+ Ink, for posting work that was not her own.
After that post was made, I was sued for defamation, business disparagement, and tortious interference, and a Temporary Restraining Order was filed against me.
After months of defending myself over posts that the Court ultimately found were NOT false, I can finally speak more openly about what happened.
Now the Court has ruled.
The Washington County Circuit Court found:
“The Plaintiffs (Ashley Carson and Acqua+ Ink) made posts on social media that included nine (9) photographs that were not Plaintiffs’ own work.”
“At the hearing on this issue, the Plaintiffs (Ashley Carson and Acqua+ Ink) did not identify any false statement in any of the posts made by the Defendants.”
The Court also ruled that the Plaintiffs (Ashley Carson and Acqua+ Ink) were “unable to identify any alleged defamatory statements that were verifiably false.”
Because of that, the Motion for Preliminary Injunction was denied and the Emergency Ex Parte Temporary Restraining Order was dissolved.
Clients trust us with their faces, their confidence, and their safety. Students trust their instructors to lead with honesty, ethics, and integrity. Artists spend years building portfolios, learning techniques, and creating original work that represents their skill and reputation.
When someone presents another artist’s work as their own, that trust is broken.
I did not speak up to bully anyone. I spoke up because I believe our industry deserves honesty, accountability, and transparency.
The images shown below are examples referenced in my original post. Pay attention to the dates.
If you would like to review the case for yourself, the case number is:
72CV-26-1538
Public records are available through the Washington County Circuit Court.
http://Arcourts.gov
Ashley Carson- Acqua & Ink, your 2025 Best of the Best winner 🏆
Watching my students grow into confident artists is one of the most rewarding parts of what I do. She graduates soon and is absolutely going to be a force to be reckoned with in this industry!! I am so proud of how far she has come and so excited to watch her career take off!
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Opening Hours
| Monday | 9am - 2pm |
| Tuesday | 9am - 2pm |
| Wednesday | 9am - 2pm |
| Thursday | 9am - 2pm |
| Friday | 9am - 2pm |