J.W. Permanent Makeup & Academy
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from J.W. Permanent Makeup & Academy, Beauty, cosmetic & personal care, Bentonville, AR.
If you’re going to learn from someone, shouldn’t you believe in their work? 👏
I’ve spent the last 10 years building my career, perfecting my techniques, and growing a clientele that continues to trust me with their faces.
I don’t just teach permanent makeup. I do permanent makeup. Every single day. And I believe that experience matters when choosing who you want to learn from.
My goal is to teach you more than just a technique. I want to help you build the skills, confidence, and knowledge to create a successful career of your own.
✨ NOW ENROLLING
State licensing opportunities in
Arkansas • Missouri • Kansas
You’ve seen my work. Now let me teach you how to create yours.
10/07/2026
I don’t share a lot of my personal life on this page, but these are my people. My why. 🤍
A little glimpse into homecoming weekend for two of my kids, Laken and Logen, with some of my favorite people all together.
11th grade Homecoming 2026 🤍
This is what hands-on training looks like. 🤍
I’m not here to just demonstrate and send you on your way. I’m right there beside my students, jumping in when they need help, guiding their hands, answering questions, and helping them understand the why behind what they’re doing.
And that support doesn’t end at graduation. Our students leave with more than a license. They leave with lifelong mentors they can continue to turn to as they grow in this industry.
If you’ve been thinking about a career in permanent makeup, this could be your time.
NOW ENROLLING
State licensing opportunities in
Arkansas • Missouri • Kansas
There’s a big difference between being shown how to do something and actually being taught how to do it.
In this clip, my students are practicing brow mapping on each other while we talk through how and why we adjust the shape for different facial features, including lifting the tail on a client with hooded eyes.
These are the little details that matter. We don’t just demonstrate and send our students off to figure it out. We’re right there beside them, correcting, explaining, answering questions, and making sure they understand the WHY behind what they’re doing.
Our goal is to set our students up to leave training feeling confident, capable, and prepared for real clients.
✨ NOW ENROLLING
State licensing opportunities in
Arkansas • Missouri • Kansas
These are the real-life scenarios they don’t put in the textbook. 💀
Preparing my students for ALL aspects of working with clients.
I’m crying. 😂
Now enrolling future permanent makeup artists in
AR • MO • KS
The fishtail has GOT to go. 🐟❌
When creating a spine pattern, your strokes shouldn’t repeatedly meet at the same point and create that obvious fishtail effect.
The goal is a spine that flows naturally into the brow without being able to see exactly where the “pattern” is.
Once you see the fishtail, you can’t unsee it. 👀
A higher standard for permanent makeup education.
NOW ENROLLING
Missouri • Kansas • Arkansas
DM us for licensing + enrollment information.
One of the most rewarding parts of what we do is watching students grow into confident permanent makeup artists. 🤍
From the first day of training to watching everything start to click, being part of that process is something we will never take for granted. Every student’s journey looks a little different, and we are so blessed to play a part in helping them build a career they’re excited about.
If permanent makeup has been on your heart, don’t keep waiting for the “perfect” time. Don’t let fear, timing, or doubt hold you back.
The time is NOW. ✨
State licensing opportunities available in Arkansas, Missouri & Kansas.
NOW ENROLLING
Message us for training information.
Gracie Girl Cosmetics| Permanent Makeup Recode Permanent Makeup
09/28/2026
That smile says it all. 🤍
Her natural brows were already nice and full, especially through the fronts, so we focused on creating a shape that felt softer, more balanced, and flattering to her face. I absolutely loved our appointment and LOVE her new brows! Can’t wait to see her back in 6 weeks for her perfecting appointment. ✨
Ready for a new career?
I’m now training and licensing new Permanent Cosmetic Artists in Arkansas, Missouri & Kansas. Learn the art, build your skills, and start a career in an industry you love.
📍 Arkansas • Missouri • Kansas
Message me for training details & upcoming start dates.
Some appointments just hit a little differently. 🤍
This sweet client came to me after spending a lot of money trying to get brows she loved, and unfortunately, she never got the results she was hoping for.
After hearing her story, there was absolutely no way I was charging her. Sometimes it’s not about the money. I just wanted to take care of her and give her a fresh start.
Yesterday, we did exactly that. 🤍
She reminded me of something I’ve said for a long time: who you trust with your face matters. Do your research. Ask questions. And make sure the work you’re choosing your artist from is actually their work.
Now we let these beauties heal. ✨
09/24/2026
Lip Model Needed 💋
We need one lip model tomorrow at our Bentonville location!
$100 model fee
First come, first serve.
Text 479-295-9232 to claim your spot!
Click here to claim your Sponsored Listing.
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Opening Hours
| Monday | 9am - 2pm |
| Tuesday | 9am - 2pm |
| Wednesday | 9am - 2pm |
| Thursday | 9am - 2pm |
| Friday | 9am - 2pm |
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