Pure Glow

Pure Glow

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Premium airbrush spray tanning that mimics your skin's natural tan without any of the hassle. We’ve also studied the body.

Pure Glow is the sunless tanning innovation that customers have been waiting for. We’ve spent the last decade developing an innovative formula that reacts with the skin’s melanin to mimic your natural tan. It’s also smell-free, long-lasting, naturally-fading, and made with certified organic, deeply nourishing ingredients. Our expert airbrush application considers every shape, contour, and curve to offer perfectly natural results, every single time.

Photos from Pure Glow's post 05/01/2026

Your glow, extended ✨

Keep your tan smooth, even, and longer-lasting with Pure Glow’s Sunless Tan Extending Moisturizer -pick yours up at your local Pure Glow.

04/24/2026

Graduation is such a special milestone, and we love being part of our graduates’ big day. 🎓

From graduation photos to walking across the stage, we’re here to make sure you feel confident, glowing, and celebration-ready. ✨

Book your Graduation Glow in advance - appointments fill quickly this time of year!

Photos from Pure Glow's post 04/17/2026

Running the Boston Marathon? 🏃‍♀️✨

You’re not the only one getting a glow before race day - we see runners all weekend long leading up to Marathon Monday.

Come in and get your glow on before the big day!

Photos from Pure Glow's post 04/07/2026

"If you can’t relax in the sun, you might as well unwind here.”

We’re beyond honored to be named Best Spray Tan by Modern Luxury Boston Common. This recognition means everything to us - because it reflects the trust of our clients and the passion behind every glow we create.

At Pure Glow, it’s never just a tan - it’s confidence, radiance, and that effortless, sun-kissed feeling all year long. Thank you for letting us be part of your glow. ✨

Photos from Pure Glow's post 03/30/2026

Hydrating vs. Moisturizing. Do you know the difference? Pure Glow sits at the intersection of skincare, makeup and wellness. In addition to evening and enhancing your natural skin tone, your tan is replenishing your skin with vital ingredients that keep it looking and feeling it's best.

Photos from Pure Glow's post 03/04/2026

Travel Glow FAQs ✨

One of the most common questions we get is “When should I book my tan for my trip?”

The answer depends on how long you’re going - and how you want your glow to last.
Swipe through for our go-to travel glow tips based on trip length, plus how to prep and maintain your tan while you’re away 🌞✈️

Save this for your next getaway.

Photos from Pure Glow's post 02/15/2026

It’s tough love… but it’s glow love.

We recommend formulas, rinse times, and looks for a reason. Rapid isn’t “better.” Darker isn’t always recommended. And your best tan is the one that still looks like you.

Enhance what you walk in with. Don’t change it. Trust the pros.

02/10/2026

Love is in the air - and so is your glow ✨

With Valentine’s Day almost here, now’s the perfect time to treat yourself (or someone special) to a flawless, sun-kissed tan. Feel confident, radiant, and ready for every moment.

Appointments fill fast - book your Valentine’s glow today.

02/04/2026

Headed to the WM Phoenix Open? ⛳️ Stop by Pure Glow at Biltmore Plaza for your glow-up ✨

Book ahead. Spots go fast!

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Telephone

Website

http://www.pureglow.com/, http://www.pureglow.com/, http://www.pureglow.com/

Address

176 Newbury Street, Unit 21
Boston, MA
02116

Opening Hours

Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 5pm
Sunday 3am - 7pm